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Organisation Identity and Reputation - Case Study Example

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The paper "Organisation Identity and Reputation" is a wonderful example of a Marketing Case Study. The significance of brand reputation offers the most powerful incentive for a firm to do everything to protect the repute of its brand. Brand reputation is the most valuable asset in a company. The capacity to augment the value of the most valuable asset in a firm is the key focus of the managers. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 10 (2500 words)
Downloads: 0

Extract of sample "Organisation Identity and Reputation"

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