Effects of Benettons Shock Advertising Campaign - Case Study Example

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Summary

The paper "Effects of Benetton’s Shock Advertising Campaign" is a good example of a marketing case study. Benetton advertising revolved around controversial subjects that hurt the company image. Some of the issues that the advertisement touched on include pollution, child labor, racial integration, war, AIDS awareness, and death among others. Shock ad is a double-edged sword…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 12 (3000 words)
Downloads: 0

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