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Benettons Shock Advertising - Case Study Example

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Summary

The paper "Benettons Shock Advertising" is an outstanding example of a marketing case study. Shock advertising has been exploited by Benetton Group to draw immediate attention to issues that affect society, consumers and the company. This form of advertising violates the norms for personal ideals and social values disturbing and graphic imagery (Sarda, 2012)…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 12 (3000 words)
Downloads: 0

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