Standardizing or Adapting the Marketing Strategy across Cultures - Case Study Example

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Summary

The paper "Standardizing or Adapting the Marketing Strategy across Cultures" is a good example of a marketing case study. The globalized world which we are currently living in has made many companies be cautious when it comes to selecting their marketing strategy. The world has experienced significant changes in the last few decades, such as dropping of certain trade barriers that have led the world to become a global village whereby we are all better connected…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Standardizing or Adapting the Marketing Strategy across Cultures"

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