Zumba Fitness Situation Analysis - Case Study Example

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… The paper "Business analysis of Bonzy Fitness Centre" is a good example of a management case study.... The paper "Business analysis of Bonzy Fitness Centre" is a good example of a management case study.... nbsp;The Bonzy fitness centre offers; high-quality services to the clients.... Customers must know that choosing Bonzy fitness centre will offer them excellent practical experience and confidentiality.... nbsp;The Bonzy fitness centre offers; high-quality services to the clients....

Industry analysis: PESTEL analysis Introduction The PESTEL analysis framework or tool used in screening and external marketing environment of a business, industry, or company.... Figure 1: PESTEL analysis Element narrative Political factor The political situation in Australia has as been stable which has offered the industry stability to grow and operate smoothly.... … The paper "Australian Health and fitness Industry " is a good example of a management case study....

Fernwood's SWOT analysis will reveal the competitive advantage Fernwood has over its major competitors.... This marketing plan aims to asses the current market situation in the Australian fitness industry in relation to Fernwood Fitness Centre positioning in the market.... This marketing plan aims to asses the current market situation in the Australian fitness industry in relation to Fernwood Fitness Centre positioning in the market.... Current Industry situation According to an industry report, aerobics, fitness and workout is the second most popular physical recreational activity after walking (Fitness Australia, 2012)....

This marketing plan will also offer an analysis of the recommended promotion strategy for Fernwood products in the target market.... Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry.... Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry....