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Zumba Fitness Situation Analysis - Case Study Example

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Summary

The paper "Zumba Fitness Situation Analysis" is a perfect example of a marketing case study. Perkman was at a predicament. While Zumba has a good following and people love it, Zumba Fitness is not making much money with their current model of selling exercise videos. Additionally, their cash flow was erratic. They have to come up with a business model that would generate more revenues for the company…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 10 (2500 words)
Downloads: 1

Extract of sample "Zumba Fitness Situation Analysis"

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