Developing a Creative and Innovative Integrated Marketing Communications Plan - Case Study Example

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The paper "Developing a Creative and Innovative Integrated Marketing Communications Plan" is a wonderful example of a Marketing Case Study. This paper contains a marketing plan for Kmart. The plan targets female audiences between the ages of 18 to 35. The plan comprises of Background of Kmart market and brand where it provides the history of the brand, etc…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "Developing a Creative and Innovative Integrated Marketing Communications Plan"

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