Cross-Cultural Consumer Values - Case Study Example

… The paper "consumer Decision-Making" is a perfect example of a Marketing Term Paper.... consumer decision making looks at the process which the consumers undergo when making a purchase decision.... In order to make the decision, the consumers pass through several steps which are referred to as consumer behavior.... nbsp; The paper "consumer Decision-Making" is a perfect example of a Marketing Term Paper.... consumer decision making looks at the process which the consumers undergo when making a purchase decision....

Cultural differences can be noted in country values, norms, behavior, fashion, architecture, art, and food (Hofstede 1984).... … The paper 'cross-cultural Management' is a wonderful example of a Management Case Study.... The challenge of cross-cultural management has seen many of the world's most prolific multinationals fail in internationalization attempts.... The failure of Wal-Mart to make it's South Korean investment success is discussed as an example of failure due to poor cross-cultural management practices....

For this reason, consumers are likely to buy gold to avoid losing the values of their investment (Prabhakarrajkumar & Mohandass, 2014).... Apart from the economic value, cultural values also play a crucial role in influencing the consumer's decisions to buy gold.... Hence, the impact of cultural values is also highly significant when it comes to buying gold.... Figure 1: reasons for gold- buying For this reason, the economic value of gold influences the consumer's behaviors....

Different communities have different consumer cultures which differ in demographics, language, non-verbal communication as well as values among other factors (Lott, 2002).... This happens through cultural values which affect the norms that specify an acceptable range of responses to specific situations.... Thus, it is possible to target consumer culture sine values inherited by the consumers differ from one culture to the other (Veneklasen and Miller, 2002)....

In most cases, the purchase decision by consumers on a certain product is based on their inhibited cultural values.... de Mooij (2009) showed that there is a positive relationship between consumption of different consumers buying behaviour and the cultural identity values which provide a clear proof of a cultural influence that at any point cannot be avoided by different consumers in the world.... Willmott (2010) pointed out the main elements as cultural identity, intercultural communications, authority, consumer class and self-analysis....

Many people in the country still cherish their social values despite being exposed to various western influences.... McDonald's has operated in the country for more than 17 years which has made it focus its attention on serving changing consumer needs in the market.... The firm's consumer service had to conform to local practices and expectations, different from services it offers its consumers based in other parts of the world.... The firm needs to initiate effective marketing strategies that are responsive to different consumer segments in the market....

… The paper 'cross-cultural Communication Analysis - GlaxoSmithKline" is a good example of a management case study.... Effective cross-cultural communication is a prerequisite for international business success and managers of multinational corporations should focus on strengthening existing strategies that contribute to effective communication amongst employees (Chiu et al.... The paper 'cross-cultural Communication Analysis - GlaxoSmithKline" is a good example of a management case study....

As such, the company realizes the essentiality of understanding all the key factors and diversities that impact consumer behavior particularly within the context of digital platforms.... Accordingly, this study employs the cultural dimensions benchmarks provided in the GLOBE study with the aim of attaining ways of enhancing and benefiting from online consumer behavior.... … Generally, the paper 'Alizee Airlines cross-cultural Management " is a good example of a management case study....