The Influence of Cultural Factors on Consumer Buying - Case Study Example

Add to wishlist

Summary

The paper "The Influence of Cultural Factors on Consumer Buying" is a great example of a Marketing Case Study. The decision process for the optimal mode of entry of a company to enter the international market is a complex aspect that consolidates divergent aspects. Entry into new markets is an imperative aspect of entrepreneurship…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER98.6% of users find it useful

Subject: Marketing
Type: Case Study
Level: Masters
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "The Influence of Cultural Factors on Consumer Buying"

Cite this document

APA
MLA
CHICAGO

(The Influence of Cultural Factors on Consumer Buying Case Study, n.d.)
The Influence of Cultural Factors on Consumer Buying Case Study. https://studentshare.org/marketing/2073816-expansion-of-zorpas-to-a-chosen-market

(The Influence of Cultural Factors on Consumer Buying Case Study)
The Influence of Cultural Factors on Consumer Buying Case Study. https://studentshare.org/marketing/2073816-expansion-of-zorpas-to-a-chosen-market.

“The Influence of Cultural Factors on Consumer Buying Case Study”. https://studentshare.org/marketing/2073816-expansion-of-zorpas-to-a-chosen-market.

Cited: 0 times

CHECK THESE SAMPLES OF The Influence of Cultural Factors on Consumer Buying

How Culture Affects Consumer Behaviour

Culture's influence on consumer behaviour, however, varies from nation to nation, a factor that calls for marketers to be very careful when analyzing the various cultures of different groups, regions or even nations.... ultural factors have an essential impact on consumer behaviour and are therefore the most significant reason for a consumer's wants and behaviours.... … The paper “How Culture Affects consumer Behaviour" is a worthy variant of a term paper on marketing....

6 Pages (1500 words) Term Paper

External Factors Affecting Consumer Behaviour

Experts in the field of marketing refer to these as external influences mainly because the origin of the influence comes from not within an individual self rather it is from the outside (Wright, 2006).... … The paper "External Factors Affecting consumer Behaviour" is a great example of management coursework.... The paper "External Factors Affecting consumer Behaviour" is a great example of management coursework.... Gurus in consumer behaviour have worked and are still working extra harder to have a clear understanding with regard to consumer behaviour....

16 Pages (4000 words) Coursework

Relevance of External Factors for Consumer Behaviour in the Airline Industry

Cultural factorsThere are several cultural factors that determine consumer decision making depending on what the society from where the passenger comes from prefers as right or wrong.... Research indicates that of all the internal and external factors that influence consumer decision making, cultural factors have the greatest influence (Belk, 2010).... … The paper “Relevance of External Factors for consumer Behaviour in the Airline Industry” is a spectacular example of the term paper on marketing....

15 Pages (3750 words) Term Paper

The Influence of Different External Factors on a Consumers Decision-Making Process for Smartphones

… The paper "the influence of Different External Factors on a Consumer's Decision-Making Process for Smartphones" Is a great example of a Marketing Term Paper.... This assignment is based on the influence of the external environment on the decision-making process of consumers.... The paper "the influence of Different External Factors on a Consumer's Decision-Making Process for Smartphones" Is a great example of a Marketing Term Paper.... This assignment is based on the influence of the external environment on the decision-making process of consumers....

17 Pages (4250 words) Term Paper

External Factors That Determine Consumers Attitude in Buying a Smartphone

… The paper “External Factors That Determine Consumers' Attitude in buying a Smartphone” is a convincing example of the essay on marketing.... The paper “External Factors That Determine Consumers' Attitude in buying a Smartphone” is a convincing example of the essay on marketing.... In so doing, the paper explores a number of consumer decision making models including the process that the consumer undergoes in making a purchase decision....

16 Pages (4000 words) Essay

Cultural Value Economic Value and Purchasing Environment

Hence, the impact of cultural values is also highly significant when it comes to buying gold.... In the country, gold-buying behavior is contingent on several determinants and moderators.... This research seeks to explore both the determinants and moderators affecting gold-buying behavior in UAE.... For instance, a recent study by Honey (2013) of the Indian gold buying behavior revealed that 70 percent of consumers in Cochin, India chose gold as the main investment option compared to 9 percent of consumers that went for real-estate....

12 Pages (3000 words) Case Study

The Effect of Age Culture and Brand Name on Consumer Buying Behavior

… The paper ' The Effect of Age Culture and Brand Name on consumer buying Behavior' is a great example of a Management Literature Review.... The paper ' The Effect of Age Culture and Brand Name on consumer buying Behavior' is a great example of a Management Literature Review.... consumer buying behavior is a complex phenomenon that is expressed in terms of different processes and activities.... Effect of age on consumer behavior The age of individuals is one of the factors that affect the behavior of consumers....

10 Pages (2500 words) Literature review

Impact of Culture on Consumers Behaviour

The essay will evaluate various cultural factors such as; beliefs, values and customs and how they impact on consumer preferences and behaviour in regard to energy drinks.... The essay will also be comparing and contrasting cultural differences and how they impact consumer behaviour between two different countries.... The general values, beliefs and customs of a person will influence their decision on the quality of a product and its country of origin (Roach 2013, p....

7 Pages (1750 words) Coursework