How Endorsements Affect Consumer Behavior Of Young Adults In Fashion Market - Case Study Example

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Summary

The paper "How Endorsements Affect Consumer Behavior Of Young Adults In Fashion Market" is a wonderful example of a Marketing Case Study. Celebrities such as Humphrey Bogart, Audrey Hepburn, and Madonna are highly used in marketing luxury and fashion brands. More recently, sports celebrities have been used increasingly as luxury and fashion brand endorsers. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

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