The Shared Management And Ownership of Corporate Brands - Case Study Example

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Summary

The paper "The Shared Management And Ownership of Corporate Brands" is a perfect example of a Marketing Case Study. A corporate brand is all about the company, what it does, why it does it and who it serves. Balmer & Gray (2003) say that a corporate brand is about the values, people, processes and practices aimed at meeting consumer expectations…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "The Shared Management And Ownership of Corporate Brands"

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