How Personalized Advertisement Affect Consumer Behavior - Literature review Example

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Summary

The paper "How Personalized Advertisement Affect Consumer Behavior" is a great example of a Marketing Literature Review. This literature review concentrates on how personalized advertisement affects consumer behavior. Personalization can be described using different terms. According to the Personalization Consortium, personalization is the application of technology together with consumer data…

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Subject: Marketing
Type: Literature review
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "How Personalized Advertisement Affect Consumer Behavior"

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