Marketing Plan: the Body Shop International Plc - Case Study Example

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Summary

The paper "Marketing Plan: the Body Shop International Plc" is a perfect example of marketing coursework. The cosmetic industry is amongst the most competitive industries today. The U.K. cosmetic industry, in particular, has become a more competitive industry due to the entry of new firms both from domestic and foreign countries (BBC News 2015)…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 8 (2000 words)
Downloads: 0

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