The Challenge of Marketing in Multi-Cultural Market - Coursework Example

The organization should lay its strategies for the operations of marketing and promotion of the make-up products based on the influence of the cultural activities or behavior of the consumers.... Considering the cultural activities of Japan is an essential aspect of marketing because it influences and needs and wants of the targeted consumers as well as having a positive impact in the efforts to interpret the communication of the products.... Cultures of L'Oreal in Japan The main challenge of the company in the global market is whether it should adopt the general culture of the product thus considering the consumers in the global dimension or the specific culture of the location of each unit and still maintain the standardization of the products....

his research essay seeks to address a gap in knowledge, which exists because it seems (albeit through a review of several literature sources) that most marketing researchers have accepted that perhaps Coca-Cola's lack of marketing differentiation in all its international markets is suitable for its operations.... A key feature of the Coca-Cola Company's strengths is that it has a strong brand identity, and market statistics show that most consumers perceive it as a trustworthy brand (Hutt, 2001)....

The three major challenges discussed in this study include, it is a requirement that the objectives of international market research must be closely aligned with the emerging opportunities outside the developed countries.... The need to align the research efforts and capabilities with the growing market potentials It has been established that expenditures on marketing research often concentrate within the developed countries, particularly those in North America, Japan and Europe that account for the current size and growth of such markets....

5) claim that the growth of globalization has had significant influence over the working environment in the business market.... 5) claim that the growth of globalization has had significant influence over the working environment in the business market.... Cross-cultural management involves the management of people and business operations at an international platform due to the variations of practices, cultures and consumers preferences in the global market....

market characteristics exhibit profound implications on strategies adopted by international marketers.... While market size is influenced by population size and expected sales; macroeconomic determinants such as levels of income, purchasing power, levels of disposable income and gross national product (GNP) influence performance of various industries in the economy (Marketing Association of Australia and New Zealand, n.... 0), the Australian society is multi-cultural in nature and thus presents significant opportunities and challenges for international marketers....

Jones (2013) explains that the first step in going global is doing thorough and extensive market research.... This helps the business managers in determining whether there is enough market across borders to buy their products and services.... Once well-known in the local markets, a company can easily penetrate the international markets and compete at par with other competitors already in the market since it has already established a good name for its products and services....

Despite the competition in the global beverage market, Coca-Cola Company has managed to be the market leader and that is why I was interested to research the company.... In this case, Coca-Cola Company is the leading brand in the global beverage industry and the company applies various strategies to enter into the global market (Christopher et al 2014).... In this regard, this report focuses on the international business report of Coca Cola Company and the issues to be discussed include FDI and entry strategies as well as the current position of the company in the market....

97) claimed that globalization has led to a scramble for best talents to help companies in reaching various markets and to develop products which satisfy foreign market needs.... 24) urged that Managing diversity also means hiring and training culturally diverse candidates to fit into the organization and help the organization understand the need for the new target market.... These chief diversity officers will be in a position to concentrate more on sales, strategy and marketing...