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Recognizing the Importance of Brand Awareness - Research Paper Example

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The paper "Recognizing the Importance of Brand Awareness" is a great example of a Marketing Research Paper. There is a lot of evidence supporting the importance of brands to the success of a business. The growth in popularity of online shopping has also further elevated the position of the brand with regards to influencing purchasing decisions (Al-Shatnawi, et al., 2015)…
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Recognizing the Importance of Brand Awareness

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