Recognizing the Importance of Brand Awareness - Research Paper Example

In this section, the role of branding in the marketing process and the importance of branding to organizations will be reviewed first.... The role of brand management is, therefore, to be concerned not only with the advertising and imagery components of the branding but on the overall management of integrated effort of the organization in delivering the value promise being made by the branding messages.... … The paper “Effective brand Development and Management" is a potent example of a literature review on marketing....

A brand with high levels of brand resonance the building blocks of brand resonance are promoting salience, development of persuasive and exciting video and photo images that depicts the brands' points of parity and difference, eliciting positive feelings that results to positive judgments, where target markets develop relationships and connection with the products, hence, deep-rooted customer loyalty (Thompson, et al.... A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002)....

The steps include awareness, knowledge, liking, preference, conviction, and purchase.... awareness Most new products in the market need to create awareness among potential consumers (Augusto, Ituassu and Rossi, 2007).... To create awareness the first thing is to expose the product to the target market by creating physical contact with the brand (Solomon, 2010).... The model proposes that consumers become aware of, and learn about a brand, develop an attitude towards it, a desire to purchase it, which then leads to trial and adoption or rejection....

… The paper “Decision-Making Process Consumers Go through When They Buy Products and Services" is an impressive example of a term paper on marketing.... Consumers are among the most important stakeholders of an organization and institution since, the operations, systems, and processes developed and implemented by the organizations are meant to ensure their needs....

Such factors have made contemporary managers understand the importance of building strong brands.... Such factors have made contemporary managers understand the importance of building strong brands.... … The paper "Designing brand Experiences" is a great example of a Marketing Case Study.... The paper "Designing brand Experiences" is a great example of a Marketing Case Study.... Being the leading coffee house itself gives a strong message that Starbucks is the strongest brand in the coffee sector in the world....

Therefore, the parameters examined in the report include the general theories of brand heritage from relevant literature, the company's brand heritage challenges and opportunities, as well as the possible feasible recommendations for improving the company's brand heritage.... … The paper "Vegemite brand Heritage" is a great example of a Marketing Case Study.... The purpose of this paper is to analyze and examine the Vegemite brand heritage with a focus on giving a judgment of its value, its quality and the extent to which it has been effective in the target market....

… The paper “The Impact of Social Media on Consumer Behaviour - Effect of brand awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing....   The paper “The Impact of Social Media on Consumer Behaviour - Effect of brand awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing.... We also want to investigate how social media affects brand awareness....

Samsung's marketing communications Marketing communication in Samsung has been considered crucial in improving its brand image in the industry.... The company is capable of incurring the reputational damage cost for marketing its brand products.... … The paper "Integrated Marketing Communications - the Samsung Electronics Company " is a perfect example of a marketing case study....