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How Senses Influence Buying Behavior - Case Study Example

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The papers "How Senses Influence Buying Behavior" is a perfect example of a Marketing Case Study. There is a relationship between a product and others. The product hierarchy starts with the basic needs of the particular needs that are used to satisfy those needs. There are seven levels of product hierarchy (Kotler, 2011). …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

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