Integrated Marketing Communication Campaign for Barclays - Case Study Example

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Summary

The paper "Integrated Marketing Communication Campaign for Barclays" is a great example of a Marketing Case Study. The purpose of this integrated marketing communication campaign for Barclays Bank (Barclays) is to increase the level of positive brand attitude that current holders of personal current accounts in the United Kingdom have for the bank. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 11 (2750 words)
Downloads: 4

Extract of sample "Integrated Marketing Communication Campaign for Barclays"

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