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Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers - Literature review Example

Summary
The paper "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers?" is a good example of a literature review on marketing. Grimes, McMullen, Vogus, and Miller (2013, pp.460-463) stated that social entrepreneurship is the act of drawing different business techniques on both private and public companies…
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Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers

Extract of sample "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers"

How TOM Shoes attract attention from ethical consumers?

Contents

Literature Review4

Social Entrepreneurship4

Differences between commercial entrepreneurship and social entrepreneurship6

Traditional for-profit marketing strategy7

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