Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers - Literature review Example

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Summary

The paper "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers?" is a good example of a literature review on marketing. Grimes, McMullen, Vogus, and Miller (2013, pp.460-463) stated that social entrepreneurship is the act of drawing different business techniques on both private and public companies…

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Subject: Marketing
Type: Literature review
Level: College
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers"

How TOM Shoes attract attention from ethical consumers?

Contents

Literature Review4

Social Entrepreneurship4

Differences between commercial entrepreneurship and social entrepreneurship6

Traditional for-profit marketing strategy7

Difference between Intrapreneurship and Entrepreneurship to Exporting

That is how he innovates.... … The paper “Difference between Intrapreneurship and entrepreneurship to Exporting” is a comprehensive example of the essay on business.... The statement is absolutely true why because, entrepreneurship is the process of starting a new venture or an organization, etc.... but entrepreneurship is something that belongs to the corporate culture which envisages in the release/production of a new product....

11 Pages (2750 words) Essay

The Rise of Ethical Consumerism in the United Kingdom

Consumerism can be defined as a process by which consumers do make their purchases, utilize and dispose of their commodities based on certain principles and standards.... This means that consumers make certain consumption decisions based on certain conditions.... ccording to Peter Shield who is a senior editor on consumers' natural choices, 'ethical consumerism has got its roots in the United Kingdom.... The primary objective of this research is to carry out a critical study on the concept and how consumers and different businesses influence it and fair trade....

14 Pages (3500 words) Research Proposal

Effectiveness of Strategic Evaluation Tools on the Continuity of Internal Operations

To accomplish this task, a qualitative research approach will be employed as its best suited when analyzing and interpreting answers from semi-structured interviews.... … The paper 'Effectiveness of Strategic Evaluation Tools on the Continuity of Internal Operations" is a good example of a management dissertation....

305 Pages (76250 words) Dissertation

Ethical Consumerism at Starbucks

consumers on the other hand have increasingly adopted ethical consumerism and it is now common for them to boycott products from companies that fail to engage in ethical consumerism (James, 2008).... The paper then conducts an analysis of Starbucks as a company claiming to engage in ethical practices before detailing the results of a survey conducted on 15 students on factors that influence their buying behavior as consumers.... verview of ethical consumerismEthical consumerism is concerned with the avoidance of such evils as abuses of workers and consumers by organizations as well as environmental degradation....

8 Pages (2000 words) Case Study

Market Audit Report of Arnottss Tim Tam

Generally, chocolate consumers in Australia as in other countries continue to look for more indulgent and healthier functional products with original flavors even if at a premium price.... nbsp;The following report discusses how Arnotts's has utilized its marketing mix to promote Tim Tam chocolates and maintain a large market share.... nbsp;The following report discusses how Arnotts's has utilized its marketing mix to promote Tim Tam chocolates and maintain a large market share....

9 Pages (2250 words) Case Study

Aspects of International Human Resource Management

The company has used its web services to engage consumers while reducing operating costs and at the same time obtain large profits.... nbsp; Alibaba Company was founded by Jack Ma in 1999 with the main purpose of enabling small enterprises to benefit from innovation and technology in order to grow and compete favorably with other companies both in the domestic and international economies (Alibaba Group, 2013).... The company stands as a unique business enterprise that is among the few companies in China that did not copy already existing models from either Europe or the U....

35 Pages (8750 words) Thesis

Communities as Complex Systems

Conflict is inherently common to human Society, originating from such aspects of life as economic differentiation, political organization, social change, cultural formation, and psychological development.... … The paper "Communities as Complex Systems" is a brilliant example of a term paper on management....

50 Pages (12500 words) Term Paper

Entrepreneurial Opportunity for Pelco, Major Problems to Be Addressed, Value Proposition of the New Apparel Line

This is a great opportunity for the company since it will benefit from ethical consumerismMajor problems to be addressedIn order to benefit from the opportunity, the company has to address the following problems.... Paleo has been under an increasing threat from ethical consumerism.... The pressure on consumers to shop ethically is on the rise in Australia.... This is with an increase in consumers demanding goods and services produced through an ethical supply chain....

6 Pages (1500 words) Case Study

Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers - Literature review Example

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