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Marketing Essays

Result for Subject Marketing:
19702 essays
The Way Businesses Analyze How Consumers Make Choices in Relation to Technology and Risk Marketing Essay
7 pages (1919 words) , Download 0 , Essay
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The paper "The Way Businesses Analyze How Consumers Make Choices in Relation to Technology and Risk" is an outstanding example of a marketing essay. To achieve success, businesses use various strategies. One such strategy involves analyzing the criteria followed by the customers in making their choices.
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Travel with Us E-Marketing Strategy Marketing Case Study
11 pages (2869 words) , Download 0 , Case Study
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Generally, the paper "Travel with Us E-Marketing Strategy" is an outstanding example of a marketing case study. “TRAVEL WITH US” is a small family-run travel agency based in Huddersfield. We are a small organization whose main business revolves around the provision of package holidays and UK weekend breaks.
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Buyer Behaviour and Marketing Communications Marketing Essay
9 pages (2257 words) , Download 0 , Essay
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The paper "Buyer Behaviour and Marketing Communications" is an outstanding example of an essay on marketing. The paper analyzes a marketing plan that can promote new organizational policy based on planned theory behavior. The theory of the psychology of marketing will assist in formulating the understanding of the new organizational strategies and policies in marketing.
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How Nike Benefits from Using Social Media to Promote Its Brand Marketing Capstone Project
7 pages (1747 words) , Download 0 , Capstone Project
Free
The paper "How Nike Benefits from Using Social Media to Promote Its Brand" is a great example of a capstone project on marketing. Advances in technology have provided numerous opportunities for businesses to improve their scope of operations. Technology has become a mandatory requirement for leading brands as it allows for the implementation of more effective operational strategies.
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Target Market Analysis: Best Buy Marketing Case Study
9 pages (2309 words) , Download 0 , Case Study
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The paper "Target Market Analysis: Best Buy" is a perfect example of a case study on marketing. Best Buy is viewed by many as one of the most profitable and largest consumer electronics retailers in both North America and globally, with stores across the globe, the organization has been sustaining its profitability through effective strategy formulation and implementation.
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Market Expansion Strategy for John Lewis in Dubai Marketing Case Study
16 pages (29 words) , Download 0 , Case Study
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The paper "Market Expansion Strategy for John Lewis in Dubai" is a perfect example of a case study on marketing. In the present world, facing challenges of rising competition and complexities, business expansion and strategic involvement have become the most demanding concerns for organizational sustainability and consistent growth.
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Environmental and Capability Analysis of Waitrose Marketing Case Study
13 pages (57 words) , Download 0 , Case Study
Free
The paper "Environmental and Capability Analysis of Waitrose" is a perfect example of a case study on marketing. Waitrose is identified to be one of the largest Retail Food Chain segments and a business unit of John Lewis Partnership (JLP). The business was founded in the year 1904 when it established its first store in London.
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The Factor That Influences the Brand Loyalty - The Case of iPhone User Marketing Dissertation
36 pages (288 words) , Dissertation
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The paper "The Factor That Influences the Brand Loyalty - The Case of iPhone User" is a brilliant example of a dissertation on marketing. Following the revelation that companies are resorting to creating brand loyalty among customers as a way of marketing, the US for example has witnessed cases of loyalty in the smartphone industry.
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Business Expansion of Emirates House in the UK Marketing Case Study
6 pages (66 words) , Download 0 , Case Study
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The paper "Business Expansion of Emirates House in the UK" is a perfect example of a case study on marketing. Business is the best possible way to become global and stay connected with the global world through various operations and marketing activities. Corporate houses are running with the assistance of several strategies to compete with the rising complexities of the global business world.
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Global Standardization in Marketing - Emirates Global Aluminum Marketing Case Study
7 pages (1779 words) , Download 0 , Case Study
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The paper "Global Standardization in Marketing - Emirates Global Aluminum" is a perfect example of a case study on marketing. The expansion of local companies all over the world has been a result of markets’ globalization and the productions’ potential globalization. The Emirates Global Aluminum (EGA) is a UAE locally based firm with the potential to expand.
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Social Marketing Communication in a Multicultural Environment Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
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The paper “Social Marketing Communication in a Multicultural Environment” is an original example marketing literature review. Business communication takes many forms and is used for different purposes. As an entrepreneur in the making, the field of marketing communication is an area of passion and a field where personal development and growth can be achieved.
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The Best Research Techniques for Hotel and Leisure Business Venture Marketing Research Proposal
9 pages (2301 words) , Download 0 , Research Proposal
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The paper “The Best Research Techniques for Hotel and Leisure Business Venture” is a relevant example marketing research proposal. It is said information is key to any business venture; market research is the process of gathering, analyzing, and interpreting data about a market, product, or service.
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Virgin Atlantic - SWOT Analysis, Marketing Mix, and Special Events Marketing Report
8 pages (1799 words) , Download 0 , Report
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The paper “Virgin Atlantic - SWOT Analysis, Marketing Mix, and Special Events” is a helpful example marketing report. The current international business environment is highly competitive, and the success of a business is to provide unique products and services by focusing on the needs of the target customers.
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Game Marketing through Online Community Marketing Literature review
6 pages (1499 words) , Download 0 , Literature review
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The paper “Game Marketing through Online Community ” is a convincing example marketing literature review. It is beyond any doubt that the nature of the research that is proposed should be recognized as qualitative. Indeed, the focus of the study will be placed on the manner in which people develop a certain perception of games when they are exposed to their marketing online.
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Benefits for Jessops Company's Ability to Escape from the Crisis Marketing Case Study
9 pages (2750 words) , Download 0 , Case Study
Free
The paper “Benefits for Jessops Company's Ability to Escape from the Crisis” is a fascinating example marketing case study. The paper regards the theoretical background of the solution for Jessops' company issues. The paper shows that since the 1990s, the majority of companies have begun to apply marketing activities in business.
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How to Boost Kuwait as a Market Where Sovereign Issue Debt Marketing Case Study
31 pages (7729 words) , Case Study
Nobody downloaded yet
The paper "How to Boost Kuwait as a Market Where Sovereign Issue Debt" is an outstanding example of a marketing case study. The study aims at finding out how Kuwait can be boosted as a market where the sovereign can issue debt. The paper will focus on the Kuwait bond market whereby analysis of the bond market and how it enhances the economy in Kuwait.
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The English Multinationals Brand Management Marketing Case Study
13 pages (3260 words) , Download 0 , Case Study
Free
The paper “The English Multinational’s Brand Management” is a helpful example marketing case study. JCB, The English multinational selected for the case study, was founded by Joseph Bamford in 1945 in Uttoxeter, UK. The company has its headquarters in Rocester in the UK. The company has growт and transformed from the small factory operating in a makeshift garage in the 1950s to the current multinational
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PR Issue Facing Indonesia Marketing Case Study
10 pages (2406 words) , Download 0 , Case Study
Free
The paper "PR Issue Facing Indonesia" is an outstanding example of a marketing case study. Public relations (PR) involve the communication strategy which ends ups building mutual benefits between an organization such as the government or a business and the public. A public relation issue will arise if only the organization is benefiting from a situation whereas the public does not benefit from it.
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The Organisations Motivation for Entering the Chinese Market - UBER Marketing Case Study
14 pages (2418 words) , Download 0 , Case Study
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The paper "The Organisation’s Motivation for Entering the Chinese Market - UBER" is an outstanding example of a marketing case study. Uber made its first internationalisation efforts through a debut into the Paris service car app market in 2011. Expanding outside the United States, Uber has made progress in expanding its taxi services to Europe, Africa, and Asia.
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Starbucks - Problems Analysis and Strategic Alternatives Marketing Case Study
6 pages (1502 words) , Download 0 , Case Study
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The paper “Starbucks - Problems Analysis and Strategic Alternatives” is a meaty example marketing case study. Asian market holds many benefits for Starbucks and the latter has partially entered it, opening its stores in Japan and China. However, there has not been representation in India yet. The entry was postponed several times.
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Market of the Amway Company's Products Marketing Research Paper
7 pages (1922 words) , Download 0 , Research Paper
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The paper "Market of the Amway Company's Products " is an outstanding example of a marketing research paper. This reported has been authorised by Mr Kopman who has been working for the Amway company. The key idea of the report consists in the fact that companies that have entered in network marketing are located more or less close to modern market reality.
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Advantages of Alternative Investment Market Marketing Essay
6 pages (1664 words) , Download 1 , Essay
Free
The paper "Advantages of Alternative Investment Market" is an outstanding example of a marketing essay. Funding small businesses are normally termed as a risky activity for investors and start-up ownership. Funding a business model involves the research into the markets visibility as well as the feasibility of the market at hand.
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Competitive Analysis of AT&T Marketing Case Study
6 pages (1488 words) , Download 0 , Case Study
Free
The paper "Competitive Analysis of AT&T " is an outstanding example of a marketing case study. AT&T is one of the main competitors that Verizon has to face in the US market. AT&T is a multinational telecommunication corporation with its headquarters at Whitacre Tower in Dallas. It is the second-largest provider of wireless phone service in the US, coming second to Verizon.
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Inquiry into Amazons Market Presence and Product Diversification Potential in the UK Marketing Research Proposal
14 pages (277 words) , Download 0 , Research Proposal
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The paper “Inquiry into Amazon’s Market Presence and Product Diversification Potential in the UK” is a bright example marketing research proposal. It is important to establish the potential of a business opportunity to allow for the development of effective strategies. In this light, this market research report intends to present the process followed in conducting a research study.
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Consumer Marketing - Otto Group Company Marketing Case Study
10 pages (2493 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Consumer Marketing - Otto Group Company" is an outstanding example of a marketing case study. A business to consumer (B2C) is a developing e-commerce marketing model in which transactions are carried out between an entity and end-users of a product or service offered.
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Target Markets, Brand Uniqueness, Seasonality, Positioning and Objectives Marketing Essay
9 pages (2258 words) , Download 0 , Essay
Free
The paper "Target Markets, Brand Uniqueness, Seasonality, Positioning and Objectives" is an outstanding example of a marketing essay. Advertisements enable particularly large firms with distinct market segments to easily communicate with their target clients. Online advertisements are often geared to reach target consumers depending on the kind of information they are looking for.
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Rise in Price of Tea Leads to an Increase in the Consumption of Coffee Marketing Assignment
5 pages (987 words) , Download 0 , Assignment
Free
The paper "Rise in Price of Tea Leads to an Increase in the Consumption of Coffee " is an outstanding example of a marketing assignment. Tea and coffee are perfect substitute goods that satisfy the consumer in the same way. A rise in the price of tea leads to a decrease in its demand which in turn leads to an increase in the demand for coffee.
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International Marketing Proposal for Piconizer in the US Marketing Business Plan
10 pages (2663 words) , Download 0 , Business Plan
Free
The paper “International Marketing Proposal for Piconizer in the US” is an inspiring example marketing business plan. In a bid to increase revenues and subsequent profits, companies often decide to expand to other countries. Prior to this decision, there is a crucial stage that entails the investigation of the target market. Typically, companies will investigate the state of the targeted country.
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External and Internal Environment Analysis of the American University in the Emirates Marketing Case Study
10 pages (7 words) , Download 0 , Case Study
Free
The paper "External and Internal Environment Analysis of the American University in the Emirates" is an outstanding example of a marketing case study. Business organisations have to focus more on effective marketing strategies in order for organisations to achieve competitive advantages and to meet customers’ on-demand expectations.
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Strategic Marketing Analysis of Thorntons Marketing Case Study
15 pages (3974 words) , Download 0 , Case Study
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The paper "Strategic Marketing Analysis of Thornton’s" is a perfect example of a case study on marketing. Thornton’s, for years, has been attempting to convince UK consumers that it is a sophisticated and elegant brand with superior premium quality. All efforts to revitalize the brand under this system continue to cause the business to fall behind the competition in this saturated market.
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International Business - Starbucks in Africa Marketing Case Study
8 pages (2029 words) , Download 1 , Case Study
Free
The paper "International Business - Starbucks in Africa" is an outstanding example of a marketing case study. Market entry is the planned method of delivering goods and services to new target customers. It is mostly done by multinational that has taken the time to study the new area and understood what the challenges are and what the customer in this field are doing.
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The Business Environment: Marketing and Planning Marketing Assignment
18 pages (4694 words) , Download 0 , Assignment
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The paper "The Business Environment: Marketing and Planning" is a wonderful example of an assignment on marketing. The organization that anticipatory leadership will be implemented will be a smartphone company known as a smartphone. Anticipatory leadership in this type of company is very important as the company deals with an industry where technology and innovation are very crucial.
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IBMs Marketing Mix in Germany Marketing Case Study
8 pages (2018 words) , Download 0 , Case Study
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The paper "IBM’s Marketing Mix in Germany" is an outstanding example of a marketing case study. The tremendous growth of the information technology industry in the last decade has foreseen increased competition among key global players including IBM and the entry of other small business enterprises. 
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Innovation in the UK Fashion Retailing Firms Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
Generally, the paper "Innovation in the UK Fashion Retailing Firms" is a good example of a marketing case study. For a long time, the fashion industry has been inaccessible to many consumers. However, it is now no longer the case, thanks to the increased utility of social media sites, especially from 2009.
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Auditing Process at HK Cafe de Coral Group Marketing Case Study
11 pages (1 words) , Download 0 , Case Study
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Generally, the paper "Auditing Process at HK Cafe de Coral Group " is a good example of a marketing case study. The introduction of the paper focuses on the definition of international marketing. The paper also analyzes a company or rather organization benefits from engaging in international marketing.
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The Effect of Online Purchasing on Consumer Behavior in Dubai Marketing Dissertation
66 pages (16069 words) , Download 2 , Dissertation
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The paper "The Effect of Online Purchasing on Consumer Behavior in Dubai" is a good example of a marketing dissertation. Many studies have focused on the relationship between online purchasing and consumer behavior (Masoud, 2016), but little attention has been paid to fundamental aspects of accessibility to product information, the convenience of the shopping process and consumers’ perceived safety.
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Specialized Entry Modes for International Business Marketing Thesis
20 pages (5162 words) , Download 0 , Thesis
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The paper "Specialized Entry Modes for International Business" is a good example of a marketing thesis. The study set out to research the specialized entry modes for international business. The objectives identified in chapter one of the research include: to find out the specialized entry modes for international business and examining the influence of political, economic, socio-cultural and technological factors.
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Factors Influence the International Market Selection Process Marketing Coursework
10 pages (2939 words) , Download 0 , Coursework
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The paper "Factors Influence the International Market Selection Process" is an engrossing example of coursework on marketing. This study aims to examine the critical factors that have a significant influence on the international market selection process. International marketing literature emphasizes the various models which have contributed to the issues found in the international market.
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Advertising Campaign Plan of Coca Cola Marketing Case Study
14 pages (4412 words) , Download 0 , Case Study
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The paper "Advertising Campaign Plan of Coca Cola" is a perfect example of a case study on marketing. The purpose of this report is to build up an innovative advertising campaign plan in relation to the exercise of emotional plea. For this, the organization, Coca Cola has been considered as a case. The company has a strong stand in the beverage industry and a leader among the beverage companies.
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Data Analysis in Marketing Marketing Assignment
5 pages (1370 words) , Download 0 , Assignment
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The paper "Data Analysis in Marketing" is a wonderful example of an assignment on marketing. The best design is the quantitative research design. Quantitative research is highly recommended because the researcher has a clear picture of what is to be expected in the research. The other reason is that it makes use of measurable data to formulate facts as well as uncover patterns in research.
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Factors of Consumer Satisfaction Marketing Literature review
13 pages (3395 words) , Download 0 , Literature review
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The paper “Factors of Consumer Satisfaction” is an impressive example marketing literature review. Consumers demand and purchase goods with the aim of meeting their needs. Such needs may be basic or secondary but consumption of the purchased commodity is expected to bring satisfaction. Other factors in the consumers’ environments also contribute to satisfaction of consumers.
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Integration, Incentives, and Innovation of Nikes Strategy Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "Integration, Incentives, and Innovation of Nike’s Strategy" is a worthy example of a case study on marketing. William Jay Boweman and Philip H. Knight (CNN Money, 2016) founded Nike Company in 1964. Nike is the most renowned apparel and athletic shoe supplier. Nike is a global brand. Its principal areas of target comprise Europe, the USA, the Americas, and the Asia Pacific.
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Fashion Design and Product Development Marketing Case Study
10 pages (2620 words) , Download 0 , Case Study
Free
The paper "Fashion Design and Product Development" is a perfect example of a case study on marketing. The apparel product developer is an important part of the team that ensures the quality of products and their influence on the target audience. Furthermore, the product developer works on the profitability of a new collection or even a single piece.
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Marketing and Consumer Behaviour - Intentions, Feelings, and Attitudes Marketing Assignment
7 pages (1766 words) , Download 0 , Assignment
Free
The paper "Marketing and Consumer Behaviour - Intentions, Feelings, and Attitudes" is a wonderful example of an assignment on marketing. All human beings, regardless of their culture or the societies from which they come from, are always making choices about products. Consumer psychology studies people’s behaviors and decisions about the acquisition, consumption, and disposal of goods, etc.
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Repositioning of a Brands Touchpoint Marketing Essay
8 pages (2091 words) , Download 0 , Essay
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The paper "Repositioning of a Brands Touchpoint" is an outstanding example of an essay on marketing. After carrying out statistics, it is vivid that the current brand image of Marks and Spacer has divided. Implying that there is divided loyalty of customers when it comes to purchasing goods from the company. For instance, M&S clothing is not appealing to the current market.
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Transportation Capabilities of Panama Expansion Marketing Literature review
8 pages (2057 words) , Download 0 , Literature review
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The paper “Transportation Capabilities of Panama Expansion” is an intriguing example of a marketing literature review. The completion of the Panama Canal expansion is to have a number of impacts on trade in the route of Asia to the United States as well as intensifying competition amongst the U.S. ports.
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International Marketing Expansion to the Markets of Brazil Marketing Business Plan
10 pages (2900 words) , Download 0 , Business Plan
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The paper “International Marketing Expansion to the Markets of Brazil ” is a fascinating example of a marketing business plan. International marketing is considered to be one of the milestones to cross by the companies when it comes to their expansion strategy. Companies enter international markets for a number of reasons such as increasing sales, increasing their profits, etc.
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Under Armours Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas Marketing Case Study
12 pages (3196 words) , Download 1 , Case Study
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The paper “Under Armour’s Marketing Strategy - Enough to Win Market Share from Nike and Adidas” is a thoughtful example of a marketing case study. Under Armour, Inc. (UA), a notable player in the intensely competitive sports apparel and accessories industry, traces its origins from a promising idea developed by the founder, Kevin Plank, on a football field, in 1996.
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Tever - Marketing Activities Crucial for the Brand Success Marketing Business Plan
12 pages (3068 words) , Download 0 , Business Plan
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The paper “Tever - Marketing Activities Crucial for the Brand Success” is an actual example of a marketing business plan. This paper presents a marketing plan for a brand called Tever. It is a new brand that produces customizable keyboards. The current objectives include raising the awareness of the brand and building a loyal clientele.
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Game Marketing through Online Community Marketing Literature review
18 pages (4594 words) , Download 0 , Literature review
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The paper “Game Marketing through Online Community ” is an exciting example of a marketing literature review. The community is a fundamental aspect concerning social thought. The intellectual history pertaining to the concept of community is abundant and lengthy. It is true that the concept concerning the community became of interest to scientists, social theorists, etc.
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151 - 200 results of 19702 items
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