StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Dyson Brand Promotion Strategy Marketing Case Study
8 pages (2025 words) , Download 0 , Case Study
Free
The introduction of a new product into the market requires a proper marketing strategy with regards to branding, pricing, promotion, and targeting to ensure that the product reaches the target customers. A proper marketing plan is meant to ensure that the product meets the customer's expectations in terms of price, functionality, and branding.
Preview sample
Decision Making and Impact Marketing Case Study
6 pages (1518 words) , Download 0 , Case Study
Free
The success of JetBlue’s Cheap Flights is dependent on ethical decision making in response to the possible regulatory and ethical issues. Effective decision making and strategy will aid Cheap Flights to set the pace and standards in the air travel industry, while at the same time attaining a positive reputation for offering cheap and affordable flights.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Reasons Leading To the Loss of Competitive Advantage of Tesco Marketing Research Paper
13 pages (3840 words) , Download 0 , Research Paper
Free
Tesco used to be the biggest retailer in the UK during the 2000s. However, it has lost its customers to discounters Aldi and Lidl who were two of the largest competitors of the brand. There are many reasons including external environment, internal environment, corporate strategies, etc. that lead to Tesco lose its competitive advantages.
Preview sample
Customer Perception of Product Packaging Marketing Research Paper
18 pages (4626 words) , Download 0 , Research Paper
Free
Buyers' major purchasing decisions are based on their perceptions of the underlying product, which are primarily shaped by several features of the packaging. The physical appearance of the package affects consumers’ attitudes concerning a product. Research shows that packaging features affect the perceptions and preferences of consumers.
Preview sample
Photographic Ads Marketing Term Paper
8 pages (2547 words) , Download 0 , Term Paper
Free
The research shows clearly that photographic ads do impact any industry, the ads have been known to cause impulse buying, increased purchases leading to enhanced profits however they have a downside mostly associated with health complications. Enforcing the sales and marketing Act will help to reduce deceitful information.
Preview sample
Relationship between Time Perspective and Impulse Buying Tendencies Marketing Report
9 pages (2445 words) , Download 0 , Report
Free
The aim of this cross-sectional study is to investigate the relationship between time perspective and impulse buying tendencies. One of the hypotheses is the existence of relationships between time perspectives and both aspects of impulse. The study predicts that there is a significant relationship between them.
Preview sample
Sustainability in Supply Chain: Italian Leather Shoe Industry Marketing Research Paper
10 pages (2839 words) , Download 0 , Research Paper
Free
From a management perspective, the sustainable business tactic is helpful for any organization to reduce the impact of various environmental, social, or other operational factors, which can harm the overall business operation in the long run (Crane and Matten, 2016). Rainey (2010) has mentioned that there are some key issues on sustainable business development.
Preview sample
Gamification in Marketing Marketing Term Paper
13 pages (3695 words) , Download 1 , Term Paper
Free
It suffices to note that while the concept is still developing, its potential benefits to businesses are so enormous and are bound to increase as more organizations adopt it as a means of digital marketing. Enterprises that seek to gain competitive advantages in the digital space cannot ignore gamification.
Preview sample
Distribution Strategy Using Digital Marketing Marketing Assignment
12 pages (3220 words) , Download 0 , Assignment
Free
However, if Room Key opts to close its loop once again, it is apparent that Accor should consider the equity partnership option over its commercial partnership counterpart. Room Key's decision to enter the Travelocity partnership targeted to improve its image rather than improve the returns realized by the member brands.
Preview sample
Amazons Strategic Dominance Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The final component of the Blue Ocean Strategy sequence is adoption. This refers to how well companies are able to address their hurdles in the execution of their business ideas. This is a very crucial component as the company’s success quite depends on how strategically placed handling the stumbling blocks it encounters on the way.
Preview sample
Relationship Marketing Marketing Essay
15 pages (4430 words) , Download 1 , Essay
Free
For each customer segment, companies develop unique marketing strategies segment using IT and new media to attract and retain customers. A customer with a helpful customer service experience has different qualities than the one who simply appreciates the value of the product. With tailored relationship marketing strategies, customers become loyal to the company.
Preview sample
Virtual Word as a Marketing Method Marketing Essay
14 pages (3674 words) , Download 0 , Essay
Free
Virtual word of mouth is the best and easiest way of passing information especially when targeting a wide coverage. It is timely and affordable for companies, however, it can encounter some challenges such as inconsistency of information passed, inadequate rate of response which discourages the customers.
Preview sample
The Marketing Plan of Care for Veterans Marketing Term Paper
14 pages (3618 words) , Download 0 , Term Paper
Free
This will be significant in dealing with waiting time, which has seen many patients die as they wait to see their doctors. On the other hand, the idea will partner with different private hospitals, enabling the doctors to use their facilities at a subsidized fee. The move will enable the doctors to move closer to the patients.
Preview sample
Developing and Marketing the Pet Tracker Marketing Case Study
6 pages (1468 words) , Download 0 , Case Study
Free
A business idea has to be well evaluated before it is developed. The company needs to survey potential customers to determine what they expect in a new pet tracker. The company shall discuss all the possible ideas with the management team. This will enable the company to identify the best ideas for the new pet tracker.
Preview sample
Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes Marketing Research Paper
6 pages (1 words) , Download 0 , Research Paper
Free
Celebrities are immensely popular and their popularity is defined as their celebrity factor. When they endorse a particular product, the celebrities’ popularity helps increase the sale of the product as they are inclined to transport their positive image to the brand they are endorsing. Celebrities are found in various sectors including theater, sports, and films.
Preview sample
Market Research and Business Performance Marketing Research Paper
12 pages (3556 words) , Download 0 , Research Paper
Free
Additionally, the need to widen the customer base is another focus of these companies. In today’s world of business, it is significant to note that the different producers in an industry compete for the same customers (Birn, 2004, p. 228). The companies usually engage in the production of the same products but what differs is the branding.
Preview sample
What Record Concerning Fuschallicious World Tour Marketing Report
4 pages (2981 words) , Download 0 , Report
Free
The success of the Fusch!allicious world tour will be largely determined by the marketing strategy adopted. Therefore, to maximize the number of audiences accessed, the management team should use the total amount of $22,000,000 provided by the promoter to conduct the different advertisement types as established.
Preview sample
Potential for Growth of Service Marketing Marketing Term Paper
7 pages (1884 words) , Download 0 , Term Paper
Free
Market segmentation enables firms to identify specific consumer needs and want and thus leverage service provision. Additionally, the organizations may choose to condense or broaden their targeted market segments concerning organizational goals and objectives. One of the most fundamental conceptions of modern-day marketing is the marketing mix.
Preview sample
International Marketing and Foreign Business Marketing Research Paper
13 pages (47 words) , Download 0 , Research Paper
Free
The key goal of effective and sound market research is to analyze consumer behaviour and interpret it. This helps in translating the perspectives of customers into an actionable marketing strategy. There should be an open dialogue with customers to understand consumer behaviour and trends that may influence sales.
Preview sample
The Digital Platform of Marketing Marketing Essay
7 pages (1481 words) , Download 0 , Essay
Free
The click-through rate increased by over sixteen per cent, and the overall conversion of the email sale also increased by over forty per cent. The email that identified the new product's specific functions under test generated sixty more orders than the email that had the information that alluded to the new product without specifying the particulars.
Preview sample
B2B, B2C, C2C and B2E Forms of E-commerce Web Sites to a Reasonable Extend Marketing Literature review
9 pages (3094 words) , Download 0 , Literature review
Free
It is only through such steps that the identification of E-marketplace weaknesses can be identified and dealt with before getting out of hand. The results and findings can be presented to the specific companies in assisting them in improving their marketing strategies in particular while improving business information technology in general.
Preview sample
Market Analysis of BlackBerry Smartphones Marketing Research Paper
21 pages (53 words) , Research Paper
Nobody downloaded yet
About a decade ago, the big thing to have was the BlackBerry. Everyone wanted the phone because of the innovative technology that the phone provided that no other phone had at the moment. It was a portable computer that gave professionals easy access to documents and emails on the go with a built-in QWERTY keyboard that allowed for easy typing.
Preview sample
Advertising Budget for a New Local Cafe Which Incorporates Ethical Policies into Their Marketing Marketing Coursework
22 pages (5783 words) , Coursework
Nobody downloaded yet
Pure coffee is trying all stratagems from the marketing lexicon. Consumers are being prodded to cut the newspaper advertisement of the pure coffee Launch in their-city and exchange it for a free bottle from any shop. The company claims the offer is a resounding success and will reach as much as 25 percent of the households in each of these cities.
Preview sample
Principles of Marketing: Starbucks Marketing Case Study
6 pages (1943 words) , Download 1 , Case Study
Free
Starbucks employs the use of brand name along with variety, quality, and services as the product tools as it has an excellent brand value accompanied with provisioning of best quality and variety will ensure that the target markets are always catered in every manner intended by Starbucks (Harrington et al., 2017). 
Preview sample
Social Media Marketing Marketing Essay
6 pages (1897 words) , Download 0 , Essay
Free
It is quite evident that traditional methods of marketing are slowly giving way to newer and sophisticated marketing practices like the use of social media tools. For this reason, future marketers should focus their efforts on one-to-one relationship building via online communities to promote their products and create brand loyalty.
Preview sample
Branding Innovation of Coca-Cola Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
Free
People are looking for healthy alternatives to soft drinks and caffeine content drinks on the grounds of harmful health impacts. The new energy drink will be based on low caffeine organic food contents. The target market will involve children above 12 years to an older population who want to keep themselves healthy and energized. 
Preview sample
Targeting, Positioning, and Segmentation Marketing Coursework
8 pages (2109 words) , Download 0 , Coursework
Free
From a business perspective, customers are the inherent backbone of an enterprise since they are the resources upon which the success of an organization depends. Therefore, being customer-focused implies that an organization understands how to repeat purchase behavior inspires business growth since it is the basis of selling and getting revenues. 
Preview sample
Applied Consumer Behaviour: Lexus 2015 Marketing Case Study
10 pages (2815 words) , Download 0 , Case Study
Free
The advertisement campaign is highly innovative as it uses a more customized approach that clearly aligns viewer’s preferences with that of the features of the concerned product. I feel the use of a dark backdrop highly accentuates the sleek, chiseled edges of the car and its fast movements across the roads show how comfortable the ride will be. 
Preview sample
Is Social Media Marketing More Effective than Traditional Marketing Techniques Used in Qatar Context Marketing Coursework
15 pages (4161 words) , Download 0 , Coursework
Free
The proposed research questions should add to the empirical and theoretical aspects of media marketing and consumer behavior literature (Lodico, 2010; Crouch, 2012;  Crowther, 2012). The main reason for choosing this topic is both, the professional organizational needs and the researcher's endeavor to contribute to knowledge.
Preview sample
International Marketing Research Arts Alliance Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
Free
It is important for the firms to gain an insight into their business and its capability to invest in the product, in the new or existing markets (Teece, 2010). The current study focuses on Arts Alliance which is a UK based venture capitalist. The company is considering investing in the rights of the Lambs rum brand.
Preview sample
UK FMCG Market Analysis: Arts Alliance acquiring Lambs Rum Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
Free
It is quite clear that Lamb’s Rum enjoys much popularity among its customers, residing both in the United Kingdom as well as outside the country. Also, it can be commented from the ratios thus shown by the study, highlights that the Lamb’s Rum has to face healthy competition from brands like Wiser’s, Polar Ice, and Mc Guinness.
Preview sample
Marketing plan for AT&T, Inc. Mobile Money Transfer Marketing Coursework
10 pages (2342 words) , Download 0 , Coursework
Free
In order to understand the above-discussed factors, it proposed both experimental and non-experimental methods be used. Experimental methods will involve carrying out interviews on subscribers’ opinions on the proposed services. The non-experimental method will involve observing the current trends and make conclusions based on the observed trends.
Preview sample
The Effects of Social Media on Consumers Trust and Loyalty of the UK Fashion Industry Marketing Research Paper
11 pages (63 words) , Download 0 , Research Paper
Free
Table 3 shows the results of regression analysis conducted to estimate the impact of E-WOM, online communities, and online advertisements on purchasing intentions of the students. On the other hand, table 4 represents the regression analysis to estimate the impact of the same three variables on brand loyalty.
Preview sample
The Evolution of Selling: A Study of Historic and Contemporary Sales Methods and Attitudes Marketing Coursework
7 pages (324 words) , Download 0 , Coursework
Free
The evolution of selling has gone through different phases. Starting with the traditional door-to-door peddling of goods, selling has evolved through the industrial revolution phase, followed by the post World War II phased, then the tactical phase, the solution phase, and finally the value-based phase of selling.
Preview sample
The Four Major Market Types Marketing Essay
6 pages (1733 words) , Download 0 , Essay
Free
Public utilities such as water, sewerage, electricity exhibit monopoly market characteristics. These are often natural monopolies and exist because the cost of infrastructure required to run them and the costs of operations are often high. Google is also considered a monopoly in most parts of the world especially in North America and Europe.
Preview sample
The APPocalypse Advert Analysis Marketing Report
6 pages (1572 words) , Download 0 , Report
Free
In the advert, those, who think they have arrived safely, find themselves in a different location, pestering a house owner to open the door. They were in search of an AIRBNB. They appear distressed and in utter confusion. The advert uses the scene to convince the viewer further that the whole world would go into a mess if the apps disappeared.  
Preview sample
Burberry Market Success Challenges Marketing Coursework
8 pages (2104 words) , Download 0 , Coursework
Free
A brand is a unique label that identifies a product manufactured by a specific company. All successful businesses worldwide have brands. From tech manufacturing giants like Apple, Sony, and Samsung, to car manufacturing giants, such as Mercedes and Ferrari. The clothing line industry has not been left behind as companies compete to dominate the market.
Preview sample
Meeting Customers Needs Marketing Research Paper
12 pages (66 words) , Download 0 , Research Paper
Free
It focuses on identifying a business problem or problems and related issues prevalent within this organization from both marketing and operational perspectives. Then, it covers the relationships amid the marketing and the operational aspects of the problems or the issues and the current customers as well as their engagement within the organizations’ services.
Preview sample
Final Examination Questions Marketing Assignment
5 pages (1452 words) , Download 0 , Assignment
Free
For each of these products, the company offers variety to meet the specific needs of different sports. For example, the company produces and markets shoes for ice hockey, baseball, football, athletics and basketball among other sports. Thanks to its high brand recognition, the company is able to sell its merchandise at premium prices. The use of sports celebrities to advertise the products also facilitates the higher prices.
Preview sample
Effect of Positive Affective Displays Marketing Article
5 pages (1367 words) , Download 0 , Article
Free
With regard to intensity, the employees are required to display certain actions like smiling, changing intonation, and greeting the customers with high frequency. The intended response is that of positive customer outcomes that are actually received regardless of whether the employee wants to display such affections or not. Authenticity, on the other hand, is about the consistency of employees’ emotions with their actions.
Preview sample
Analysis of Alcoholic Market and Present Market Trend Marketing Report
11 pages (3209 words) , Download 0 , Report
Free
The United Kingdom-based venture capitalist company Arts Alliance, largely known for its huge investment portfolio in the country, is seeking to acquire the business rights of Lambs Run. The estimated business partnership of £200-300 million can help the company to leverage its present economies of scale by a significant amount. 
Preview sample
Structural Organization and Marketing Strategy for Gymboree Marketing Case Study
6 pages (1691 words) , Download 0 , Case Study
Free
The company has been on its expansion and has included a number of programs that useful during different levels of children's growth. They have developed Gymboree play and music centers that offer non-therapeutic sensory-motor, early childhood art, and music program, they do establish birthday parties.
Preview sample
Facebook as a Free Marketing Tool Marketing Essay
8 pages (2054 words) , Download 0 , Essay
Free
This is evident as information directly gets into how to maximize the platform's use without any highlights on the platforms' basics. Furthermore, the researcher uses complex arithmetical analysis, such as the regression analysis. This cannot be easily understood by anyone who is not well conversant with such analysis.
Preview sample
The Multifaceted Integrated Marketing Strategy Marketing Research Paper
5 pages (1280 words) , Download 0 , Research Paper
Free
Direct marketing focuses on the consumer. Thus, businesses skip other members of the supply chain and engage the consumer directly. Companies can save money by engaging consumers directly. Furthermore, organizations can personalize direct marketing thereby making consumers feel that the firm is speaking directly to them.
Preview sample
Coca-Cola Company: Consumer Behavior Model Marketing Case Study
5 pages (1488 words) , Download 0 , Case Study
Free
As such, consumer behavior is influenced by one’s culture. Two of the most important factors that influence consumer behavior towards coke include social as well as cultural factors. Consumer behavior is influenced by different people such as the family, opinion leaders, social class among other individuals and groups. People in charge of service delivery of a product can influence consumer behavior.
Preview sample
Art Market and Current Trends: SOFA Chicago Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
Free
This was the time several markets were being faced with troubling times, due to major countercultural movements in the US., Vietnam War, the economic crisis, and the uncertainty that was prevalent in the Middle East. The radical movements in the US in the late 1960s and early 1970s shook the art market drained the achievements that had been made by most artists.
Preview sample
Awareness of GSDC Marketing Research Proposal
13 pages (3349 words) , Download 0 , Research Proposal
Free
Additionally, the Coordinator can collaborate with GSDC volunteers to create online social media accounts for general promotional purposes. GSDC members are recommended with ideas of activities hold in open-day events. For instance, most of the GSDC members enjoy dancing, which could be one of the activities in an open-day event.
Preview sample
The Issue of Cross Cultural-Consumer Behavior Marketing Research Proposal
9 pages (2267 words) , Download 0 , Research Proposal
Free
Cross-cultural consumer behavior has become an essential component in the modern business environment because of increased globalization. The significance of cross-cultural consumer behavior in the modern business environment is also attributable to the role culture plays in decision-making processes in marketing.
Preview sample
Guilt Emotion in Marketing Marketing Coursework
7 pages (1896 words) , Download 0 , Coursework
Free
Once the customers are getting the value being offered, they also pay a price for this. Marketing is therefore a central part of almost every business and organization, whether it is a for-profit one or a non-profit one. The reason for this assertion is that the price that customers or consumers pay is not always in monetary form.
Preview sample
Value Chain Sustainability in the Waitrose Supermarkets Company Marketing Coursework
8 pages (2307 words) , Download 0 , Coursework
Free
Value chain sustainability involves the long-term development, growth, and protection of the environmental, economic, and social value through the organizational capacity to engage the necessary stakeholders in its production. It focuses on creating equal benefit opportunities for the business, its environment, and the people through a strategic approach.
Preview sample
401 - 450 results of 19702 items
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
✕
Contact Us