Meeting Customers’ Needs
Table of Contents
1. Identification of a Business ‘Problem’ or ‘Problems’ and Associated Issues4
2. Relationships between Marketing and Operational Aspects of the Problem5
3. Description and Analysis of the Current Customers and Their Involvement within the Service6
4. Current Market or Customer Expectations7
5. Organisational Set Up to Deliver Customer Expectations9
6. Discrepancy between Customers’ Likes and Organisational Offerings11
7. Possible Problems Caused through Discrepancy12
8. Conclusions and Recommendations13
8.1. Conclusions13
8.2. Recommendations14
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