Scuba Diving Market in UK - Essay Example

With competent employees driven by the organizational mission of creativity, quality, and sustainability, the manufacturer is now recognized as one of the leading manufacturers in scuba diving equipment.  

            Some of its products that are now widely used in diving spots include diving masks, snorkels, B.C. Ds and Fins. These products have been purposely designed to meet the diverse needs of diving sports. The purpose of the Mares manufacturers is anchored in their strategic marketing strategy, it strives to meet the dynamic market of the diving sport and recreational needs. It envisions the growing nature of global sport coupled with the dynamism in customers' tastes and preferences; the company believes that its purpose in the market is to meet such diverse customers' needs.

            Scuba Pro is another leader in the manufacturing of diving equipment in today's global market. For over fifty years, the company has continued to be ranked as one of the companies with high-quality and affordable diving equipment. In addition, their products, branding in marketing has been incredible in giving them an edge in the competitive market. Driving by their mission of becoming an innovative hub in diving equipment, the manufacturer has produced regulators, dive computers, wetsuits, and much more equipment to meet the dynamic diving market. The employees' contribution to the overall success throughout its existence has been incredible.

            It will go down in diving sports history that Scubapro was the first creative producer of a computer radio transmitter that measures the tank pressure through wireless technology. In addition, the equipment allows for the measurement of heart parameters. The manufacturer stabilizing jacket monitors buoyancy. In line with the purpose of this company, creativity, and innovation in diving equipment has been an important marketing platform.

1. The Scubapro Scuba Manufacturers

            The company's purpose is to introduce innovation and creativity into the diving equipment designs to enhance the equipment efficiency in meeting customers' needs. Designing of the buoyancy compensators and dive computers equipment was received with a striking rise in the market demands for a particular product. I sport, for instance, the combined use of the two well-choreographed equipment to improve safety in deep diving.

Based on the evidence, the equipment has improved security in deep water diving by over 50% reduction of fatalities since its inception. Notably, the purpose of diving equipment is to enhance the safety of the users, because of its ability to integrate automated monitoring of the basic life support. The reception among sportsmen as key stakeholders has been overwhelming.

            In essence, the company's stakeholders are diverse, it includes consumers mainly sportspersons, employees, managers, and the safety and regulators in the industry. The company envisions creativity I continued expansion of the scuba diving equipment industry. The company projects that with immense creativity and vibrant employees the company will meet the growing demands for both sportswear, marine exploration, and navy military operation. Moreover, the leading objective of the company is to be a leading producer of safe, reliable, and innovative underwater diving equipment. Additionally, the overall organizational goal is to grow as a global leader in quality equipment that will attract an incredible global market amid many existing companies.

1. Organization Responsibility to Stakeholders

Employees

Customers

Community and Professional Community

1. Analysis of Company Performance

As one of the global equipment producers, the company was hit hard by the 2009 global economic recession. The market of its products went down by 30% leading to reduced in profits and subsequently impaired performance in the market. However, due to the immense creativity of its employees, the company has now expanded its market portfolio in the military and marine science. Today, the company is reckoned for its computer diving monitor and buoyancy jacket combination in marine safety. With increased creativity in company safety and reliability of its products, it was named in 2012 as the best innovator in scuba equipment creativity. Moreover, with this sterling performance in the market, it is estimated that the company will grow by over 4% by 2018. Certainly, much marine expert technology has been focusing on this company due to its incredible performance.

Task 2: Scubapro and Diving Regulators

1. Market Situation and Competition
2. Company's Response to Market Situation

Analysis of Scuba Diving Business Strategy

Task 3:  Guidance for Potential Scuba Diving Regulators

1. Factors to Consider in the U.K Scuba diving Market

Conclusion