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Trends in Fashion Management - Essay Example

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The essay explores the trends in fashion. From 1961 until now, Luxottica Group has come across a long way evolving from a small workshop to an internationally famous market leader in the global eyewear industry. Vertical integration helped Luxottica to achieve competitive edge…
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Trends in Fashion Management
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Trends in Fashion Management

Download file to see previous pages... The essay "Trends in Fashion Management" concerns the fashion management and trends. Moreover, analysis of the case study clearly reflects a continuous process of evolution in the journey of Luxottica (2012) as it continued to materialize itself with innovation in its production, focusing on excellence in the manufacturing processes, and at the same time, acquisitions of successful companies that facilitated Luxottica in creating its brand image in the eye wear industry. Since few decades, technology has played an enormous role in influencing business processes all over the globe. Luxottica (2013) has responded to technology in an efficient manner, and its globally integrated distribution system is one of the major indications of its efficiency in terms of utilization of technology. It has been an observation that in the past, business organizations even with quality products were not able to survive in the global market due to their inefficiency in terms of technology; however, Luxottica (2013) has successfully transformed this challenge into one of its qualities that distinguish it from its competitors in the market. With implementation of SAP information system, the company has not only been monitoring its manufacturing and sales progress; however, it has also enabled Luxottica in reducing delivery time and improving its service; in other words, resulting in effective supply chain management that has become one of the most important aspects of successful business organizations. ...Download file to see next pagesRead More
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