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Fast Fashion - Case Study Example

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The present study under the title "Fast Fashion" concerns the phenomenon of fast fashion. As the author puts it, the fast fashion is normally used by the fashion retailers for the designs that are shown on various catwalks and moved in fashion stores…
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Fast Fashion
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Download file to see previous pages The main aim of any business is the continued success in the market as well as an increase in revenue in the long time-period. In quick response or fast fashion business model, the time is of the utmost essence. So, every part of the business plays an important role. This starts from designing the garments to the vendor supplies and the production department. The marketing department, transportation system as well as the retail store have also a very important role in reaching the customers and sell the final product.1. MarketingA key factor of the fast fashion, this department identifies as well as creates the demand for new designs in the market. The main idea is to promote the fashion as disposable, changing and offer them at the low prices (Caro & Mart´ınez-de-Albeniz, 2014).2. DesignThe designers are a critical component of the fast fashion business model as they identify the popular styles in any area and design the next collection by keeping it in the mind (Caro & Mart´ınez-de-Albeniz, 2014).3. ProductionProduction department plays an important role in this process by producing an optimized number of collections within the given deadline (Caro & Mart´ınez-de-Albeniz, 2014).4. Supply chain managementAs the supply chain management includes many processes such as the supply of the raw material from the vendors and the supply of the finished products to the retail stores, it plays an important role in Fast Fashion business model (Caro & Mart´ınez-de-Albeniz, 2014). ...Download file to see next pagesRead More
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