Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes - Research Paper Example

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Summary

The paper "Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes" focuses on the critical analysis of the effect that celebrity endorsement has on consumers looking to purchase Nike sports shoes. Endorsement of products by celebrities is a marketing strategy used by many businesses…

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Subject: Marketing
Type: Research Paper
Level: Undergraduate
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes"

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Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes - Research Paper Example

Extract of sample "Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes"

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