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Marketing Essays

Result for Subject Marketing:
19702 essays
Environmental Analysis of the Melbourne Gaming Industry Marketing Report
7 pages (1934 words) , Download 0 , Report
Free
The paper “Environmental Analysis of the Melbourne Gaming Industry” is a report example of a marketing report. Melbourne, located south-east around Port Philip Bay, has a population of approximately 3.74 million in 2006, therefore considered as the second most populous city in Australia. It’s considered the major center of commerce, industry, and cultural activity.
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Effectiveness of Advertisement on Consumers Marketing Literature review
6 pages (1758 words) , Download 0 , Literature review
Free
The paper “Effectiveness of Advertisement on Consumers” is a persuasive example of a marketing literature review. The advertisement refers to a way of communication with an intention of convincing or persuading the buyers or the audience to decide to purchase a product or service to maximize the organization’s profit.
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The Importance of Communication for Successful Customer Service Marketing Essay
5 pages (1388 words) , Download 0 , Essay
Free
The paper  “The Importance of Communication for Successful Customer Service”  is an original example of a  marketing essay. The importance of communication as one of the basic management functions can’t be overstressed. Effective communication includes the ability to absorb and listen to one another as well as conveying your opinions, ideas, thoughts, and plans.
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Cultural Identity in Product and Service Management Marketing Literature review
4 pages (1233 words) , Download 0 , Literature review
Free
The paper  “Cultural Identity in Product and Service Management”  is a thoughtful example of a  marketing literature review. This essay will look at three components of Cultural Identity which are vocation, class, and geography, and how these are applied by companies in deciding what kind of products or services to create.
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Brand Management and Analysis Marketing Assignment
5 pages (1533 words) , Download 0 , Assignment
Free
The paper  “Brand Management and Analysis”  is a bright example of a marketing assignment. Describe the product briefly (you are a brand marketer) how would you explain elements of the brand?  Brand elements are the physical or visual components of a product or service that identify and differentiate it from others.
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Google Alerts - How to Keep Up with Target Market Marketing Report
7 pages (1807 words) , Download 0 , Report
Free
The paper  “Google Alerts - How to Keep Up with Target Market”  is a right example of a marketing report. Google products include a variety of things which includes “major desktops, mobiles, and online products acquired and released by Google which is a gold release, beta development, and Google Labs initiative”.
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Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market Marketing Case Study
7 pages (2049 words) , Download 0 , Case Study
Free
The paper “Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market” is an original example of a marketing case study. Kentucky fried chicken (KFC) is a fast food industry that has been experiencing fast growth and expansion in the UK fast food market. This company according to Andrew, (2009, p.3) mainly sells fried chicken, salads, sandwiches, and wraps.
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The Four Models of Public Relations Devised by Grunig and Hunt Marketing Book Report/Review
5 pages (1470 words) , Download 0 , Book Report/Review
Free
The paper "The Four Models of Public Relations Devised by Grunig and Hunt" is an outstanding example of a marketing book report. Jim Grunig and Todd Hunt are very famous for their book titled ‘Managing Public Relations’. They came up with the four models that continue to define and inform the sphere of public relations.
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Delivering Superior Customer Service Marketing Essay
5 pages (1486 words) , Download 0 , Essay
Free
The paper "Delivering Superior Customer Service" is an outstanding example of a marketing essay. Customer service involves a series of activities designed for customer satisfaction delivery. The entire customer satisfaction provision process has its basis on an understanding of customer needs and wants (Stillwagon, 2015).
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Importance of Marketing Environment to Marketers Marketing Literature review
4 pages (1164 words) , Download 0 , Literature review
Free
The paper "Importance of Marketing Environment to Marketers" is an outstanding example of a marketing literature review. Making a new product available in a market, or introducing an existing product into a new market requires more than just having knowledge of the product use and its intended market volume.
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Visa Olympic Sponsorship Marketing Marketing Term Paper
5 pages (1713 words) , Download 0 , Term Paper
Free
The paper “Visa Olympic Sponsorship Marketing” is an excellent example of a marketing term paper. The ultimate aim of any business is to get a return from its investment. There are various approaches that companies have employed so as to gain market leadership. One aspect of the marketing mix applied by companies so as to enhance their corporate image and improved sales is event sponsorship.
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Customer and Competitive Analysis, Environmental Trend and Competitive Positioning Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
Free
The paper  “Customer and Competitive Analysis, Environmental Trend and Competitive Positioning”  is an impressive example of a marketing case study. Organizations research regularly and are done with the prime purpose of understanding how different situation affects the performance of the business.
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Advertising and Public Interest Marketing Case Study
4 pages (1206 words) , Download 0 , Case Study
Free
The paper  “Advertising and Public Interest”  is a meaningful example of a marketing case study. This is a form of communication between an organization and its customers in the market. Firms use the aspect of advertisement to persuade their customers and other potential customers to purchase their products or use their services.
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Franchise Profile Project - McDonald's Marketing Case Study
5 pages (1708 words) , Download 0 , Case Study
Free
The paper "Franchise Profile Project - McDonald's" is a good example of a marketing case study. According to McDonald’s, McDonald’s emerged in 1954 when Ray Kroc saw a hamburger restaurant managed effectively with a limited menu by two brothers (Dick & McDonald) in Bernardino, California.
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Marketing as a Good or Evil Component in Society Marketing Essay
5 pages (1385 words) , Download 1 , Essay
Free
The paper "Marketing as a Good or Evil Component in Society" is an outstanding example of a marketing essay. The notion of marketing in society has been faced with intensive levels of criticism over time. Thus, having a discussion that ascertains its “evil or good” capability is of paramount importance in ascertaining how it has affected society as a whole.
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Royal Bank of Canada Retail Marketing Marketing Assignment
6 pages (1610 words) , Download 0 , Assignment
Free
The paper "Royal Bank of Canada Retail Marketing" is an outstanding example of a marketing assignment. The most important objective of any bank – or just about any other business, for that matter – is to increase its shareholder's wealth by obtaining the maximum value from its earnings, or to put it another way, to have the highest possible percentage of its revenue be profit.
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Marketing Mix for Cornflower Blue Marketing Case Study
5 pages (1536 words) , Download 0 , Case Study
Free
The paper  “Marketing Mix for Cornflower Blue”  is a fitting example of the marketing case study. There are many factors that an investor should consider when developing a marketing plan. The factors to be put into consideration are all related and failing to put one factor into consideration would result in the management making decisions that are not fully backed by all the facts prevailing.
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Basic Idea of E-Marketing and What KL Accountants Business Need for E-Marketing Strategy Marketing Case Study
5 pages (1657 words) , Download 0 , Case Study
Free
The paper “Basic Idea of E-Marketing and What KL Accountants Business Need for E-Marketing Strategy” is an inspiring example of the marketing case study. Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there.
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Jurlique Marketing Marketing Case Study
5 pages (1337 words) , Download 0 , Case Study
Free
The paper "Jurlique Marketing" is an outstanding example of a marketing case study. Of late, discoveries on how rich nature is and how well it can serve human beings without chemical additives have been on the rise. Globally, people have decided to go back to herbs and natural products for healthy living.
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Report about Nikon 7000D and the Lens is EFS 18-105mm VR Marketing Case Study
5 pages (1340 words) , Download 0 , Case Study
Free
The paper "Report about Nikon 7000D and the Lens is EFS 18-105mm VR" is an outstanding example of a marketing case study. The camera has an approximated sensor size of 16mm. It has an APS-C crop sensor type. This sensor size allows the camera to take a tighter field of view as compared to the full-size sensors. This sensor size is suitable for telephoto photography (Laing).
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Print Advertising - Flash Bacterial Wipes Marketing Essay
7 pages (2015 words) , Download 0 , Essay
Free
The paper "Print Advertising - Flash Bacterial Wipes" is an outstanding example of a marketing essay.  In the task of introducing an innovative product, I had the idea of developing Flash Bacterial wipes. Interest in innovative work made the idea of child wipes. The idea was successful to the point that I understood that the items can be utilized somewhere else.
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Marketing and Promoting Mineral Water in the UAE Marketing Case Study
7 pages (1950 words) , Download 0 , Case Study
Free
The paper "Marketing and Promoting Mineral Water in the UAE" is an outstanding example of a marketing case study. Water is vital for human life and to all people is for daily use. The product that I was dealing with as the marketing manager is mineral water; ensure purification and distribution in UAE. In the expressions of the main industry specialist, Water bottlers are offering business discernment that water is clean and pure.
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Designing a Print Advertising for a Product Marketing Literature review
5 pages (1498 words) , Download 0 , Literature review
Free
The paper "Designing a Print Advertising for a Product" is an outstanding example of a marketing literature review. A form of marketing communication tool that has significantly been employed in encouraging, persuading, or manipulating consumers to take or continue using a product is advertising. Present-day business is heavily dependent on this kind of marketing communication tool that no one can afford to disregard.
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PESTEL Analysis of China Marketing Case Study
5 pages (1430 words) , Download 0 , Case Study
Free
Generally, the paper "PESTEL Analysis of China" is an outstanding example of a marketing case study. Globalization has brought about many opportunities for organisations to expand and grow in other countries that have favourable political, social, technological, and economic factors (Bernard et al., 2007).
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The Importance of Quality in Purchasing & Supply Marketing Literature review
5 pages (1748 words) , Download 0 , Literature review
Free
The paper "The Importance of Quality in Purchasing & Supply" is an outstanding example of a management literature review. Product quality is the capacity of a given commodity or service to meet the immediate needs of the customer at hand (Kuei, Madu, & Lin, 2001).  A product is considered to be of high quality when it is able to fulfil the customers’ needs and expectations and, of poor or low quality.
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Managing Retail Operations Marketing Assignment
5 pages (1522 words) , Download 0 , Assignment
Free
The paper "Managing Retail Operations" is an outstanding example of a marketing assignment. Operation management is a method used to convert different inputs like labor, proprietary information and materials into outputs such as goods, services, and value-added products. The operations management method includes capacity planning, forecasting, managing inventories, scheduling, motivating employees.
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Marketing Environment in India and Russia - Huawei Marketing Case Study
7 pages (1596 words) , Download 0 , Case Study
Free
The paper "Marketing Environment in India and Russia - Huawei " is an outstanding example of a marketing case study. The world is continuously becoming smaller and smaller due to the creation of leaps in financial flows, transportation and communication by the advancement of technology. As such it is probable for companies like Huawei to do business in any state across the globe; this also owes gratitude to the international trade.
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McDonalds SWOT Analysis Marketing Case Study
4 pages (1227 words) , Download 0 , Case Study
Free
The paper "McDonalds SWOT Analysis" is an outstanding example of a marketing case study. McDonald’s remain one of the leading fast-food restaurants in the world.  Despite being a big brand, the company has faced stiff competition in its domestic market from KFC, Subway, Burger King and Wendy's among others forcing it to review its strategy to remain competitive.
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MacDonalds Market Analysis Marketing Case Study
6 pages (1616 words) , Download 0 , Case Study
Free
The paper "MacDonalds Market Analysis " is an outstanding example of a marketing case study. MacDonald an Indian based franchised company is a joint-venture owned and managed by Vikram Bakshi and Amit Jatia. The company’s business model is based on four major cornerstones. The four pillars are affordable prices, fresh food, limited menu and fast service ("Strategic Analysis Of Mcdonald In India Business Essay", 2015).
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Market Definition and Segmentation Marketing Case Study
6 pages (1698 words) , Download 0 , Case Study
Free
The paper "Market Definition and Segmentation" is an outstanding example of a marketing case study. The current changing world calls for modern and more improved technology. With this in mind, most companies including mobile firms have come with new improved phones that are meant to improve people’s way of life.
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Campaign on Samsung Galaxy Tab 10-1 v Marketing Report
6 pages (1847 words) , Download 0 , Report
Free
The paper  “Campaign on Samsung Galaxy Tab 10-1 v”  is a breathtaking example of a marketing report. In the attempt to make a better world, Samsung engages in diverse businesses that offer a range of advanced technologies from skyscraper and plant construction, semiconductors, petrochemicals, medicine, fashion, hotels, and many more (Samsung, 2011).
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Market Opportunities for McDonald's to Attract and Retain More Customers Marketing Case Study
8 pages (2196 words) , Download 0 , Case Study
Free
The paper “Market Opportunities for McDonald's to Attract and Retain More Customers” is an opportune example of the marketing case study. McDonald's is rated among the globe chief chain of Hamburger fast food restaurants and has an enormous customer base (Derdak & Pederson, 2004). The main branch is in the USA.
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The Nature of Gazproms Global Strategy Marketing Case Study
4 pages (1160 words) , Download 0 , Case Study
Free
The paper "The Nature of Gazprom’s Global Strategy" is an outstanding example of a marketing case study. Gazprom is a Russian company in which the government has recently reclaimed control over a majority stake, it remains the world’s largest producer, holder and exporter of natural gas. Traditionally, the company’s business has concentrated on FSU and Europe.
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How Consumer Behaviour Affects the Restaurant Industry in London Marketing Literature review
6 pages (1937 words) , Download 0 , Literature review
Free
The paper "How Consumer Behaviour Affects the Restaurant Industry in London" is an outstanding example of a marketing literature review. Basically, for this literature review, I first devised a search strategy based on my topic which was consumer behaviour in restaurants. Although the topic focuses on an Italian public restaurant in London, it was important that I broadened my search for literature from all over the world.
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Assessment of Westin Hotels Marketing Case Study
5 pages (1486 words) , Download 0 , Case Study
Free
The paper "Assessment of Westin Hotels" is an outstanding example of a marketing case study. The demands of customers keep changing day by day and therefore the players ought to develop mechanisms that will lay the ground for operations that are in tandem with those demands. As such, this paper looks at the unique strategies that have been employed by Westin to beat off competition and withstand other challenges.
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The Competitive Pressures Facing McDonald Effectively Marketing Case Study
5 pages (1287 words) , Download 0 , Case Study
Free
The paper  “The Competitive Pressures Facing McDonald Effectively”  is a relevant example of the marketing case study. Based on my engagement with the manager I was able to ascertain that McDonald's has a very precise set of competitive advantages that they strive to achieve at all times. McDonald's tries to be cost leaders and provide their customers with food at considerable prices.
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National Rating vs Online Travel Agency Values Marketing Case Study
4 pages (1226 words) , Download 0 , Case Study
Free
The paper  “National Rating vs Online Travel Agency Values”  is an exciting example of the marketing case study. This report covers the criterion used to grade hotels into different categories as a way of easing decision-making among customers. The report draws the key values from the government and online travel agencies.
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Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform Marketing Case Study
6 pages (1533 words) , Download 0 , Case Study
Free
The paper “Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform” is a relevant example of the marketing case study.  Fiat is the leading automotive manufacturer in Italy and also has its offices and factories in Brazil where they have been leading in the market for many years.
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The Marketing Mix of a South African Company Marketing Term Paper
5 pages (1351 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Mix of a South African Company' is a great example of a marketing term paper. The purpose of this report is to assess the marketing mix of a South African company that produces tissues called Twinsaver. For over thirty-five years Twinsaver has been South Africa’s most popular and loved brand.
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Why It Is Necessary to Explore Consumer Insights When Measuring the Effectiveness of the Advertising Marketing Assignment
4 pages (1102 words) , Download 0 , Assignment
Free
The paper "Why It Is Necessary to Explore Consumer Insights When Measuring the Effectiveness of the Advertising" is an outstanding example of a marketing assignment. The sales-related figures at B &Q are seen as crucial in determining the success of the advertising campaign, but it is crucial to note that the success of the advertising campaign is also attributed to other aspects.
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Finding the Best Mass Email Service for Your Business Marketing Assignment
4 pages (1104 words) , Download 0 , Assignment
Free
Choosing a suitable solution to meet your requirements for an online marketing strategy can be a challenge by itself. Deciding on various proven tactics and formulating implementation schedules is tedious, to say the least. Therefore to improve the chances of success for your online campaign, you will need to integrate our mass email service.
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Applied Channels System Marketing Report
11 pages (2973 words) , Download 0 , Report
Free
Woolworths Limited was founded in 1924. It is an Australian and New Zealand retailer. It is the biggest retailer in both countries in terms of market capitalization and sales. It operates supermarkets, liquors, hotels, petrol stations, electronics, and general merchandise. Some of the company’s supermarkets are Safeway and Flemings.
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Marketing Strategies in the Pizza Hut Company Marketing Case Study
8 pages (2114 words) , Download 0 , Case Study
Free
Pizza Hut is considered the largest Pizza Chain in the world. It has more than 12000 pizza delivery outlets and restaurants across the globe. The company’s main business approach is the satisfaction of customers' needs. Pizza Hut has always targeted and tried to satisfy a diverse customer base domestically (i.e. in the US) and globally.
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Effects of Green Marketing Marketing Research Paper
33 pages (10203 words) , Research Paper
Nobody downloaded yet
Moreover, the researcher has also discussed a model that is applicable to the Chinese automobile sector. Finally, the research gap stated that there is not much research undertaken related to the green marketing strategies adopted in the automobile sector. The researcher has gathered quantitative data from the customers in the hybrid car sector and this data has been used to undertake several tests.
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Analyzing the Marketing Strategy for Union National Bank Marketing Case Study
8 pages (2430 words) , Download 0 , Case Study
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In light of increasing consumer needs, it is also apparent that UNB has adopted a mix of delivery channels, which include branch banking, Internet banking, ATM banking, phone banking and mobile banking. Multi-channel banking is one of the strategic marketing approaches that banks in the UAE are adopting. 
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Effects of Word of Mouth on Brand Awareness and Purchase Intention of Young Consumers Studying Marketing Research Paper
33 pages (9969 words) , Research Paper
Nobody downloaded yet
Data has been gathered from the students of the Northampton University regarding their views about the performance of the low-cost airlines in the UK market. The results of the statistical tests are linked to the facts discussed by the researcher in the literature review.
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Customer Loyalty in Relation to Marketing Strategies Marketing Research Proposal
7 pages (2368 words) , Download 0 , Research Proposal
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The purpose of the study is the determine the way companies keep customer loyalty and the benefits of customer loyalty. The literature review will focus on two aspects of the subject. First, it will deal with strategies of keeping customers loyal and then theories regarding the benefits of customer loyalty to businesses.
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Comparing Apples and Galaxies Marketing Essay
8 pages (2196 words) , Download 0 , Essay
Free
Persuasion basically refers to the act of influencing some other person’s mind for any particular reason or issue. As for persuasive messaging, it refers to the act of convincing others through formal or informal modes of communication to take specific actions. Apple and Samsung are the two smartphone giants in the present world.
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JetBlue and Outcomes Marketing Essay
6 pages (1550 words) , Download 0 , Essay
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JetBlue takes part in numerous cultural awareness and civic engagement efforts that positively affect business outcomes. Most importantly, JetBlue comprehends that cultural awareness is the basis of communication with its clients, workers, and other stakeholders (JetBlue, 2017).
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Identification of an Advertisement Opportunity for Penhaligon Perfume Marketing Case Study
7 pages (2028 words) , Download 2 , Case Study
Free
Penhaligon's is a British perfumer based in London. They have been in business for more than 100 years. They use high-quality ingredients with the latest fragrances technology with each bottle containing a blend of the traditional scents. The fragrances are still made and sold in England besides shipping to different countries worldwide that consume perfumes.
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