Despite the global downturn and the impact on the car industry, the UK government has imposed regulations on car emissions and according to the new regulations, only those car makers that bring out cars with low-carbon emissions would be included in the support programme.
The paper will deal with the basics of brands and the concept of brand extension. A through an explanation of brand extension and its various types has also been included in the paper. The paper also deals with in detail, about Georgia Armani, the brand and its various products. Its latest new expansion of moving into the hotel business has been discussed.
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
This research tells that today, a company must have an important brand. The brand plays a vital role in distinguishing the difference in one company’s product from another. We choose a product because we identify with the message that the company is sending out to us through their marketing program, or because the product holds an allure in how we would like to be perceived by others.
The author states that the organization’s enormous size and global presence lead the firm to experience economies of scale, which helps in diversifying risk. Moreover, their strong position in international market aid in expanding their business and gain benefits from long-term economic growth.
A firm’s purpose is generally based on access to foreign markets and essential resources in addition to spreading of risks that come hand in hand with the increased performance of the business. When dealing with the global environment, it is important to have awareness of the impact of cultural differences which is one primary factor for success
28 pages (7000 words)
, Download 1
, Research Paper
The application of integrated marketing communication could be traced from the period of cold war. During this period the US army has used the concept of IMC to attract youths in the army. Later the concept of IMC has evolved using various forms of advertising and promotions involving variant sources of promotion - print media, TV, internet etc.
Australian dairy product exporters have significant opportunities within Thailand, which is the biggest importer of food and beverages in South-East Asia with a total market value of dairy products reaching A$2 billion in 2000. This is expected to increase by approximately five percent in 2001.
As new competitors are establishing in the city, the café needs to upgrade its business processes and strategies equipped with information systems. The competitive advantage will be achieved by building an E-strategy to promote the business in a new innovative way, the creation of an online community, providing wireless surfing of the Internet.
Mobile television is categorized by the nature of its delivery: to the mobile device such as the smartphone. Content offers a personalized experience from traditional television as much of what is delivered via unicast or multicast transmission is customized for the mobile device and differs considerably from traditional broadcasting strategies.
Stevenson’s profitability dropped from £15 million down to £5 million per annum since the company’s retail customers decided to move to offshore suppliers. Upon reading the case of Stevenson, one of the main factors that made Stevenson’s retail customers move to offshore suppliers includes the lack of development in CV’s operations.
Schools are feeling pressure to shift from public to private sector norms. Standardized assessments and top-down accountability systems are forcing public education to pay more attention to test scores, which can be tallied, than to the cultivation of learning, which is not so amenable to measurement.
Integrated marketing communication has become one of the most powerful marketing strategies and has been widely implemented by companies worldwide in order to gain competitive advantages and achieve successful marketing through effective brand communication.
Primark is a fashion retail store in clothing. It has around 200 operating in different countries such as Germany, Ireland, Netherlands, Spain, Portugal, and the United Kingdom. The main headquarters of Primark is in Ireland. The controlling owners of Primark are the Weston family that does it through their Wittington Investments.
7 pages (1750 words)
, Download 1
, Research Paper
Sales and marketing are both critical concepts and very important. The involvement of marketing is more. Marketing process includes sales, but marketing is a long-term process and is strategic in nature. The target market includes some specific activities of sale present in the market plan. Advertisements form the most common part of strategies.
The author states that the company provides lending products through the subsidiaries to middle-market consumers. With innovation being the differentiation strategy, the company is successful in securing the position of the world's leader in the sector of financial products and services.
Wal-Mart can negotiate deals for merchandise directly with manufacturers to eliminate the costs for middleman or agents (Hayden p4). The logistics system is effective and helpful to direct the right merchandise to the respective distribution centers to supply the goods to stores or supercenters at regular intervals.
The analysis would focus on a positioning strategy that would be taken by the company in regards to the Four Ps of marketing to enhance its market in Thailand and Bangkok. Demographic analysis of Thailand reflects a high amount of cultural homogeneity owing to the fact that around 80 percent of the population in the region speak the ethnic Thai dialect.
Boutique Outlet will produce and serve its women customers of US with the unique designed dresses and accessories. Boutique Outlet also produces products according to the designs demanded by the customers. The other feature of this organization is it will produce a single piece product for a customer in the market.
It can be stated that the paint market of the UK is quite attractive in terms of business opportunities. However, there are several challenges which can be faced by LumiCore while diversifying the business and entering the market of the UK. The major constraints for entering in the market of the UK are cost, competition, and environmental aspects
The product, which has been selected for this assignment, is a helmet specially designed for motorcyclists with voice recognition software installed in it. Observably, with the advancement of pioneering technologies, companies are more inclined towards emerging with products that are highly innovative and is not present in the market
Any business must market itself to the potential customers. Generally, marketing is the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made.
Some anti-globalization bodies also suggest that globalization gives rise to capitalism and thus should be banned from the face of the earth. They believe that this form of movement is against the poor and it exploits upon their necessities and gets the best work done out of them for the cheapest possible money
At the same time as conventional banks all-inclusive are nursing losses of more than 400 billion dollars from the credit predicament, Islamic banks are approximately protected. The up to date international market circumstances have given Islamic finance vast prospects to establish that what it can do to put on weight the liquidity gap.
The author states that the Tele-callers in the agencies is trained professionals who handle the ‘customer queries’ and convince them to buy the traveling packages. Inbound marketing holds a major share in the total sales of the packages. It is considered as the best marketing practice nowadays, as customers usually have lots of queries.
In 1994, UK made a drastic move involved with privatization which entailed “dismantling the nationalized industry, the sale of individual businesses, the creation of a franchised passenger market, and a liberalized freight market as well as the building of a strong independent economic regulatory structure.
The advancements of science and technology and the embedment of the same towards the marketing function of an organization have led to the discovery of classical tools and applications that would assist the marketing function on the whole.
The results of the study indicate that these nine markets offer many benefits of diversification especially within the MENA region and Russia in comparison to the GCC markets. Further, the study highlights that most of these markets have been under-investigated and hold the potential to attract a lot of capital inflows from foreign investors.
A statement of clearly defined, measurable, branding objectives for new products is critical, especially if its team is diverse. Branding objectives clearly are written down and communicated can have a synergizing effect on the activities of the new product team. Typical marketing objectives should contain Unit value sales of the product by the year.
The definition and nature of the tort of passing off as well as the protection accorded the registration of a trademark will best illustrate the significance of passing off since the introduction of the registered trademark system. The second part of this paper will examine the trademark registration system and will analyze how it runs parallel to the tort of passing off.
This paper will begin with the statement that the different companies spread along a global scale are endeavoring to tap newer markets and gain a large number of customers through the marketing of products and services on the online sphere. In fact, the development of the internet environment has helped in governing the purchase decisions of the consumers to a large extent.
The author states that whereas market can be defined as a place, where group of consumers is willing to search for products in order to buy them, and in most cases, these consumers are equipped with all the necessary resources in terms of buying those products provided that permission from the state is taken in this regard.
The author states that the organic food industry is growing at a rate of 8% per year globally transacting over £ 44.5 Billion in the UK alone. People in Europe are more concerned about consuming safe food. Nora and Brandon have ample experience in growing organic food and using it to prepare tasty and healthy recipes.
Blue Sky Clothing intends to grow by relying on these competencies with the help of effective marketing efforts. It will increase the distribution outlets and the number of products of the company. A strong relationship with suppliers, retailers, distributors and finally the consumers can create a huge brand image of the company in the competitive market.
Additionally, this paper will include a literature review of some of the pertinent studies that have explored share repurchases, particularly in the European markets. Most important of all, this paper will include an empirical analysis of companies that have conducted share buybacks in the United Kingdom particularly between 2004 and 2005.
One of the most significant advantages that an Olympic city has been touted as having is an increase in tourism, which is also the reason why there is so much marketing hype attached to the Games. However, other experts have refuted these economic studies and shown that Olympic studies may, in fact, be subjected to a detrimental effect.
The current paper focuses on the examination of the current status of unemployment insurance programs in the USA with a special reference to the state of Florida. Both the legal framework and the literature on unemployment insurance programs lead to the conclusion that the latter need to be thoroughly reviewed and updated.
A marketing plan is the outline of specific actions required to be performed as a part of the marketing function. It is with the object to attract and retain potential customers in the market towards the products and services offered by the business. It is the implementation tool of the organization’s marketing strategy.
Today’s business environment is increasingly becoming more turbulent, chaotic and challenging than ever before and to survive, it is vital that a firm can do something better than its competitors. Kanter on his work of “Mastering Change” argues that success in the present day business is not for those companies that re-engineer the way they do things.
The case of IKEA is representative of an incredible business strategy and an amazing framework that combines creative and innovative marketing ideas that helped it add figures in millions to its balance sheet since decades. An organization can be viewed as a semi-autonomous body with a series of goals and objectives.
14 pages (3500 words)
, Download 1
, Research Paper
A previous European marketing effort which positioned Diet Coke with sex appeal was recently scrapped as it did not produce the desired value (Bokaie, 2008). A follow-up positioning strategy to make Diet Coke appear more “glam and vogue” also did not seem to boost beverage sales in this brand division (Bokaie, 2008, p.22).
The author states that advertisers must persuade consumers to buy and often remind them to buy again and again. It is imperative as well to explain what marketing communications are all about as a way of gaining understanding as far as advertising is concerned with influencing the customers to buy certain products.
This paper will illustrate the brand’s marketing communications strategy insofar as the paper will highlight an opinion on the degree of creativity as employed by Trailfinders. After all of the information highlighted in the previous sections has been established a new target segment will be proposed and justified, furthermore, a brand positioning and campaign slogan will also be presented.
The realization of the importance of customer relationship to marketing and its contribution to competitive understanding is a more recent development in the 20th century. Customer relationship marketing should not be misconstrued as convincing customers to behave, react and relate to the organization in the manner that the organization would like them to.
The second factor which determines the stage of the product life cycle is increase in customer base. Products in the introductory of growth stage of product life cycle show an accelerated increase in customer base. The club industry is not showing an increase in the customer base. The customers are increasing in a linear fashion for club industry.
The author explains that Market Net is a relatively new initiative to create a network of students and professionals related to the field of marketing and also to provide valuable resources and articles on marketing. The Internet has profoundly changed the way we do business in many different areas and has created completely new business models.
The Chinese firms have started looking outward for several reasons. They have received encouragement and support from the local government. Since China lacks in basic management and marketing skills, in technology and raw materials, their attitude towards venturing overseas was basically resource-based
Offers can be exploited as the competing suppliers as they may reduce their prices to a minimum which would lead to devious behaviors by the supermarket buyers. Buyers may never show any loyalty to any particular store, they will always go for those stores from where they will get their products in reasonable prices
According to the paper, business operations can harm society even with the benefits that businesses provide. The point of adhering to corporate social responsibility is either to minimize or eliminate the possible harms of business to society while seeing to it that services and satisfying the needs of the customers remain its primary objectives.
The aim is to focus on the marginal utility of the eCommerce website and the overall benefits of the implementation. The implementation of the e-business strategy will prove to be beneficial for the company only if the company will gain a better position in the market as well as if the performance to the customers becomes better and improved.
The research methodology seeks to answer questions through the appliance of scientific procedures. The aim of this research includes using scientific methods and tools and techniques to find out the truth that has been hidden and to bring out a novel and fresh take on the research topic, making for its advancement (Kumar 2008).