Marketing and Promoting Mineral Water in the UAE - Case Study Example

Marketing and promoting mineral water Name ID Number Subject Date Introduction Water is vital for human life and to all people is for daily use. The product that I was dealing with as the marketing manager is mineral water; ensure purification and distribution in UAE. In the expressions of the main industry specialist, Water bottlers are offering business discernment that water is clean and pure. This push to make a business sector discernment of purity is a publicizing order for the business. Despite the way that simply because water originates from a bottle does not imply that it is any purer than tap water. We go through various aspects involved in the selling of this product in the market, branding, and positioning, marketing mix, and market segmentation (Ashok 97). Problems that can be solved by communication This is a new product in the market, so communication is crucial to the parties involved in the production, distribution and the marketing of the product in UAE. Problems will arise when a new product is being put in the market. Some of these problems include, Where to sell a product, who are the target customers, the competitors, current prevailing prices among other problems. We note that corresponding with clients keeps them notified of new happenings in the business and satisfies the goal of advancing our product. This can incorporate new item dispatches, deals, extension or presentation of new offerings. The target of this type of advertising correspondence is to sway clients to act or to keep them included with our business. Target audience We intend to sell the water in both wholesale and retail, individuals will buy the water, and wholesale shops will buy so as to redistribute to retailers their key insights into their attitude and behavior. Mineral water is both consumed privately and industrially in UAE. Some people store mineral water in dispensers to drink in offices and homes; this is a good audience. Some industries also use mineral water to manufacture some products; this can also make a good audience sell the water. Water is consumed in the market by almost everyone; customers tend to buy the most trusted brands in the market. Customers should know that it is demonstrated that the healthiest sort of filtered water is mineral water and drinking this water every day can help a client improve his general wellbeing and prosperity (Douglas 47). Brand positioning and other branding decisions I learned that branding is greatly vital for the water in UAE, in a ton of classes. One can copy products and get a place on quality or properties, yet that place can be shaved off rapidly by competitors. In the water business, there is no technological prevalence. The main thing that will separate our mineral water from the rest is the brand. Marketing masters say that a product, for example, water can be branded viably. The key is differentiation, but at the same time that is the test. The wellspring of the water gives us a decent establishment to differentiation, if you're going to take advantage of the brand society; you begin with the peculiarity of the source. We get the high ground and concentrate on key advantages that shoppers are searching for. We noted that the individuals who get and claim that with the brand are the ones who are going to succeed in the long haul (Douglas 47). Communication objectives It is an imperative point to note that, a succession of occasions is required before a buyer will purchase the water. The shopper should first be mindful that the water type exists. He or she should then be propelled to provide for some regard for the item and what it may give. In the following stage, the need is for the customer to assess the benefits of our product, assuredly try the item. A decent experience may prompt proceeded with the use. Note that the purchaser must experience the prior stages before the later ones and can be fulfilled. We need to communicate on special targets that are fitting contrast over the Product Life Cycle (PLC). Ahead of schedule in the PLC—amid the presentation organize an essential target is making mindfulness among shoppers. Preceding the buy, we will need to secure a choice to buy the item and a particular brand. Here, specimens may be utilized to prompt trial. Amid the buy stage, when the buyer is in the retail location, endeavors may be made to guarantee that the purchaser will pick one's particular brand. (Gary et al. 247) Proposition that will motivate the target The key proposition behind branding our product is to make it recognized easily in the wide UAE, qualification and pass on quality, to make customer differentiate and trust. To amass brand loyalty, to assemble arrangements and productivity, Creates attainable point of convergence, Reduce competition and commoditization and power new thing presentations. We know that clients in UAE have an individual relationship with a product they purchase comparably that people dispatch and help the relationship with different people. Thus, customer brand relationship shows that buyers and brands help each other in a win-win association. Purchasers have a relationship with various brands in ordinary life, and what makes for a strong purchaser brand relationship is brand relationship quality. Media considerations In the advertising process we noted that, The SMART technique serves as an issue upgrade: objectives should reliably be Specific, Measurable, Achievable, Realistic, and Timed. An alternate key district to consider is gathering of audience in UAE. We thought past the plainly obvious: Each unique advancing medium displays an exceptional opportunity to have an impact on a proposed vested party driving happens through extended arrangements or brand mindfulness. We decided to us online advertising for our product since it will reach a wider audience at once. Innovative idea in details In the production and distribution of mineral water in UAE, some considerations are made. Bottler Hunting, when I want to go into this business, the first thing that I ought to do is find for the conceivable bottler. Naming and Pricing, At that point the following thing that I ought to do is to discover the proper mark for my item. Use of a name that is spreading fast, It must contain the peculiarities that can spellbind consideration. In the event that I discovered trouble defining one, I procured somebody to make a mark for me. After I have made a name, it is presently time for me to focus the right evaluating for my product. I placed the price of the filtered water in a manner that wholesalers will at present create decent measure of pay. After I have concocted the suitable valuing, it is presently time for me to create my promoting technique. I may utilize newspapers, flyers, and cards that I can distribute in crowded places in UAE and social media. I might likewise make a corporate web page where you can publicize my product in the online group. Business sector Test and Modifications, after the promoting methodology, I might as of now utilize the business sector testing procedure. It will give me a chance to find the practicality of the stuffs that I am putting forth to the general population. (Mary 6) Market segment for selling the product UAE market is the most dynamic in the sustenance business, at present it speaks to a yearly use of tones of liters. The overall claim of packaged waters is focused around two markets: purchasers see filtered water as more secure and better to drink both as far as taste and for wellbeing reasons, changing business. The customary brand pioneers in this part have been compelled to cede piece of the pie to store and markdown brands in all segments, including the intensely focused on seasoned water segment. New items are consistently propelled in a push to reach new clients and raise the perception. In the enhanced waters division, these organizations in UAE have a head begin because of the utilization of creative flavors and lower sugar substance to speak to the adolescent grown-up brand. In the market we first decide to sell our products to, individuals, supermarkets, hospitals, and wholesalers. The marketing Mix The firm endeavors to produce a positive reaction in the UAE by mixing these four showcasing blend variables in an ideal way. Product, the item, a physical item offered to UAE is bottled mineral water. On account of physical items, it likewise alludes to any product or service that is a piece of the advertising. Item choices incorporate viewpoints, for example, appearance, bundling, administration, guarantee, and so forth.Price, we sell the product at both wholesale and retail prices to the different customers. Estimating choices ought to consider net revenues and the plausible evaluating reaction of competitors. Valuing incorporates the rundown cost, as well as rebates, financing, and different alternatives, for example, renting. Place, we sell our products through wholesalers and retailers in the wide UAE. Spot (or position) choices are those connected with channels of distribution that serve as the methods for getting the mineral water the water to the target clients. Distribution choices incorporate business sector scope, channel part determination, logistics, and levels of administration. Promotion, advertising choices that I make are those identified with conveying and offering to potential customers. Since these expenses can be vast in extent to the water value, can earn back the original investment investigation ought to be performed when settling on advertising choices (Sangeeta 266) Brand positioning Note that brand positioning alludes to "target consumer's" motivation to purchase our product in inclination to others. It guarantees that all brand action has a typical point; is guided, steered and conveyed by the brand's advantages/motivations to purchase, and it focuses at all purposes of contact with the purchaser. Our brand positioning verifies that: our product is remarkable/unique versus contenders in UAE. It is significant to the corner market; it fits all major geographic markets and organizations; its suggestion is approved with exceptional. It is also satisfactory and unique items, it is maintainable – ability to be always conveyed overall purposes of contact with the buyer. (Subroto 18) Use of external agency Yes, I will use an external agency, for products like mineral water to well penetrate the UAE market, one cannot do it alone. Arranging and executing a fruitful advertising technique in some cases obliges that brands look outside their organizations for aid. Organizations may band together with advisors or offices to take advantage of the skill, attitudes and assets they can offer, to help with the procedure and strategic execution of the arrangement. To conclude, for our mineral water product to penetrate the wide UAE market, as the manager I have to apply great marketing concepts, starting from communication, production, advertising, distribution, and brand positioning and customer retention. I had to apply the marketing mix to ensure the mineral water penetrates the market. I had the information about competitors and how to deal with their activities using my marketing and managerial knowledge, market segmentation was also a consideration and dealt on where to place the product in UAE. References References Ashok Ranchhod, Ebi Marandi (2006) Strategic Marketing in Practice. P 97 Elsevier Limited USA Douglas Bowman, Hubert Gatignon (2010). Market Response and Marketing Mix Models: Trends and Research Opportunities. Page 47.Now Publishers Inc. Netherlands Gary Armstrong, Stewart Adam, Sara Denize, Phillip Kotler (2011) Principles of Marketing. Page 247 Pearson Australia. Australia Mary Ellen Guffey, Dana Loewy. (2010). Business Communication: Process and Product. Page 6. Cengage learning publishers. USA Sangeeta Sharma, Raghuvir Singh. (2006) Advertising: Planning and Implementation. Page 266. PHI Private learning Limited. New Delhi Subroto Sengupta (2005). Brand Positioning: Strategies for Competitive Advantage. Tata McGrawhill Publishers. 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