Basic Idea of E-Marketing and What KL Accountants Business Need for E-Marketing Strategy - Case Study Example

STUDENT’S NAME STUDENT’S REGISTRATION NUMBER Table of Contents 1 Table of Contents 2 Introduction 3 Basic Idea of E-Marketing 3 KL Accountants Business Need for E-Marketing Strategy 4 New Business Idea for KL Accountants Business 5 E-Marketing Tools for KL Accountants Business 6 KL Accountants Business E-Marketing Strategies 6 KL Accountants Business E-Marketing Strategy 7 Conclusion 8 References 9 Introduction Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there. Additionally, the business marketing was the main tool they utilized to motivate other people to do business. However, humans have taken a lot of time to use it perfectly, as well as marketing has too. In addition, with the passage of time, tools and techniques of business marketing have changed and further improved as well as people have become more organized at explaining their ideas and receiving their marketing messages out there. In this scenario, internet or e-marketing is a latest emerging trend in marketing field. It is the process of creating a link between contemporary information and communication technologies and the traditional marketing ideologies that business people have for all time applied (Quirk, 2011). This report discusses the trend of e-marketing in the context of KL Accountants. In this scenario, this report will outline some of the important aspects regarding the development and application of a successful and more effective e-marketing approach for the potential management and development of the KL Accountants Business. Basic Idea of E-Marketing Electronic media especially the internet would play a very significant role in building an e-marketing or electronic marketing strategy for the businesses. In this scenario, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. In more simple words, e-marketing is the way of marketing a product, service or good using internet. However, marketing over internet comprises both direct response marketing and indirect marketing components as well as requires using a variety of technologies to establish connection between businesses and their clients. Moreover, the e-marketing involves all the marketing related aspects but it is aimed at attracting new customers, maintaining present business status and developing its product brand individuality (Quirk, 2011). KL Accountants Business Need for E-Marketing Strategy The internet marketing is an emerging trend and a way to accomplish literally millions of people each year. It is at the front position of a redefinition of approach businesses communicate with their clients (Quirk, 2011). Seeing the importance and role of e-marketing in present day business, KL Accountants Business has decided to implement a most modern and effective e-marketing strategy for its business in order to improve its business and corporate working along with operational aspects. Additionally, with the implementation of this e-marketing strategy at KL Accountants Corporation, the business would be able to get huge return on investment (ROI) because this e-marketing strategy will improve the business market value and also support the traditional marketing strategies. Despite the fact that the KL Accountants Business is a successful business even though it is running through traditional business practice, however using internet for marketing as well as other business purposes is crucial. New Business Idea for KL Accountants Business KL Accountants Business is going to establish a web based business arrangement which will support the business in overall corporate working and operational aspects. In this scenario, KL Accountants Business will use an e-business framework as an electronic medium for managing business activities. However, there are various phases or levels of participation when a company chooses to move to an e-business platform. For instance, where one business depends entirely on e-business the second one can select a diverse existence and way of performing business (Dejan, 2010). In addition, e-marketing for KL Accountants Business would be an element of e-business platform, which will be used for carrying out marketing tasks and attaining preferred marketing objectives for business. In this scenario, some of the common and well known examples of e-marketing that we can use for KL Accountants Business include interactive marketing, internet marketing and mobile marketing. So we can say that the e-business is a significant entity dealing with the whole complex system that encompasses a business that makes use of electronic medium to carry out or help complete its general or particular business tasks. However, the term ‘e-commerce’ is used in a transactional situation. For instance, electronic dealings of information, funds and entertainment fall under the rules of e-commerce. In other words, e-commerce is a small part of e-business. In the same way, e-marketing is as well a fraction of e-business that engages electronic medium to attain marketing aims (Dejan, 2010). E-Marketing Tools for KL Accountants Business KL Accountants Business can make use of a variety of existing tools for e-marketing. Additionally, these e-marketing tools and techniques can help KL Accountants Business to improve its business impression. I have presented below some of the important tools that can be used by KL Accountants Business for e-marketing: (Marketing Teacher Ltd., 2011) KL Accountants Business can distribute marketing material and information using internet similar to Amazon.com business. KL Accountants can make use of the internet as a tool for making as well as maintaining a customer relationship similar to Dell.com business. KL Accountants can offer the facility of funds collection element for the business transaction online like that telephone and electricity bills. KL Accountants can generate lead by getting the attention of potential clients to sign-up for short period of time, previous to signing up for the long-term. It can be done by following the example of which.co.uk. KL Accountants Business can make use of the internet for advertising similar to the Google Adwords. KL Accountants Business can make use of internet for gathering direct responses for example as part of a voting system for a game show. KL Accountants Business E-Marketing Strategies Every business looks for new leads and sales openings, and in this scenario the e-marketing provides a way for opening new ways and generating more traffic for the business. It is something like turning visitors into buyers. However, to reach the worldwide marketplaces and attract the worldwide customers, businesses require offering more than a high-quality products and fire in their gut. Additionally, business requires an effective strategy. In addition, building an effectual strategy needs research, experience, analysis, planning and an extensive knowledge of online business. In this scenario, a business strategy is an enduring preparation of action aimed at attaining a specific goal. A tactic refers to the actions taken by a company to implement a strategy (Clickz, 2011; Blake, 2011). An e-marketing strategy will allow KL Accountants Business to offer the services and products in the online environment. Typically, e-marketing strategies are implemented through Search Engine Optimization (SEO) or Email Marketing. Certainly, there are high-quality strategies and there are bad business strategies too. Additionally, in a period where there are more than 1.3 billion people using the internet, KL Accountants Business must make sure that they offer a high-quality solution. In addition, the e-marketing strategies are built on the basis of ideologies that regulate customary, offline marketing and commonly used 4 P's (Product, Price, Promotion, and Positioning) that outline the typical business marketing mix. However, by adding another 3 P's (people, processes and proof) we could be able to get an effective marketing mix (Lawson, 2011; Otlacan, 2011). KL Accountants Business E-Marketing Strategy Building a successful internet marketing strategy for the KL Accountants Business will be an important component of their online corporate success. So in order to implement an effective strategy, they need to build up and put into practice a strategic plan that comprises all of the following features: (Lowery, 2011) • A high quality product/service • A website particularly designed to put up for sale • A killer business marketing strategy Conclusion Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there. Internet or e-marketing is a latest emerging trend in marketing field. It is the process of creating a link between contemporary information and communication technologies and the traditional marketing ideologies that business people have for all time applied. E-marketing or electronic marketing is a branch of marketing, which applies marketing rules and methods using electronic media especially the internet. Additionally, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. This report has outlined the e-marketing approach in the context of KL Accountants Business. This report has outlined the tools and strategies that can be used to implement e-marketing strategy. This report has discussed the ways e-marketing can be used by the business. 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