JetBlue and Outcomes - Essay Example

• Efforts

Cultural Awareness and Civic Engagement Activities

JetBlue takes part in numerous cultural awareness and civic engagement efforts that positively affect the business outcomes. Most importantly, JetBlue comprehends that cultural awareness is the basis of communication with its clients, workers and other stakeholders (JetBlue, 2017). In the present day’s airline industry, the demographics are changing with each new day, and the focus is no longer on the business people but also for the tourists and students. Notably, it is also significant to consider a diverse workforce with distinct cultural backgrounds and establish shared values and norms at the workplace (Rothlin & McCann, 2016).

Various companies operating in the airline industry have been working towards the adoption of best practices of inclusion and diversity in their workforce. For this reason, JetBlue will not be left out in its Cheap Flights program. Cheap Flights is expected to serve a diverse customer base, and its workers will also be expected to replicate the same thing. JetBlue has for a long time employed a diverse workforce, and therefore, the inclusion of a diverse workforce in its Cheap Flights program will only be a reinforcement of its commitment to promoting diversity and inclusion in its workforce (Rothlin & McCann, 2016). JetBlue has been involved in numerous activities to promote diversity among its workforces such as establishing the traditional heritage and awareness months and the annual Respectful Workplace Week where the workers are enlightened about diversity.

JetBlue has crew member resource groups that assist in creating consciousness and appreciating diversity among the employees. JetBlue has five crew member resource groups that include the JetPride, Women in Flight, Blue Connexion and Vets. The JetPride offers educations to employees on the matters that impact the lesbian, gay, bisexual, and transgender community. In 2015, the employees of JetBlue celebrated after the Supreme Court ruling that legalized same marriage. The Women in Flight supports and advocates for professional development among the women in JetBlue (JetBlue, 2016).

Reaching Blue Heights Program

As part of JetBlue’s cultural diversity and inclusion, the company has a disability initiative that allows the people with disability to apply for the reaching blue heights. This program allows the people with disabilities to apply job openings within the company as well as offering support to students with disabilities. JetBlue offers job training to generate talent among people of all abilities. For this reason, Cheap Flights will also have a similar program that will focus on promoting talent among people of all walks of life and abilities. Cheap Flights will participate in the National Disability Mentoring Days and allow the employees to interact with keynote speakers in the forums (JetBlue, 2016).

This program allows JetBlue champion for the equality of the crew members including the transgender members. Cheap Flights will offer a health insurance for the gender reassignment surgery for the crew members. Cheap Flights will also offer support, through the gender change over procedures, for the workers in the workplace (JetBlue, 2016).

Cheap Flights and Civic Engagement

JetBlue is conscious that giving back to the society is significant to the clients served. This is the reason the company has integrated civic engagement in its corporate culture. The outcome of giving back to the community and the civic engagement can improve JetBlue’s growth and reputation (Rothlin & McCann, 2016). For this reason, JetBlue’s Cheap Flights will reach the society in various ways, such as volunteerism, give to the society, sponsorships, community outreach teams and the random acts of kindness.

JetBlue Corporate Giving and Employee volunteerism

Currently, JetBlue takes part in various activities of giving and employee volunteerism through the worldwide donations of food and other items to the less fortunate. Such activities are particularly significant as it allows the employees to give to the less fortunate and even make cash donations to children’s home abroad. Cheap Flights will partner with other organizations in the various communities to promote the livelihoods of the people around them, particularly the less fortunate families. Giving back to the community will be one of the most effective means for JetBlue’s Cheap Flights to build relationships with its employees and the stakeholders (Crowther, 2017). This encompasses offering resources to the volunteers and the acknowledgment of opportunities to promote community engagement.

JetBlue Random Acts of Kindness

JetBlue has adopted random acts of kindness that involve selecting the needy people within the society and offer them financial assistance such as medical bill assistance and school fees assistance. The random acts of kindness developed based on the philosophy of altruism, which advocates for the wellbeing of other people without anticipating them to offer anything in return. The Cheap Flights program will also adopt the random acts of kindness to portray the company’s gestures of kindness to the customers and communities across the world (JetBlue, 2016).

• Alignment

How JetBlue Efforts align to the corporate Mission, Vision and Values

The primary efforts paramount to JetBlue’s mission of offering quality customer experience are civic participation and cultural diversity. As a very vital part of creating a good customer experience, JetBlue understands that its corporate culture and encouraging its workers to take part in activities within the community is imperative in the alignment to its values, mission, and vision. Such efforts support the generation of partnerships that create communities for JetBlue’s customers. The generation of a diverse workforce will influence JetBlue’s commitment to achieve the business goals (Rothlin & McCann, 2016). JetBlue’s Cheap Flights aims to attract and retain the best talent. Therefore, there is the need by JetBlue to promote a culture of inclusivity and diversity where every worker within the organization feels appreciated and respected and treated equally and feel that they have an opportunity to grow (Crowther, 2017).

Cheap Flights is dedicated to promoting the lives of people and will also work with NGOs to empower and positively impact the lives of its clients and their communities. The purchase of fuel in bulk will allow JetBlue to gain profits and offers its products at a lower price, which will be used to better the lives of the people in the communities it serves. JetBlue’s Cheap Flights mission is a significant asset in the improvement of organizational performance and the profits that will be used to supports its culture and purpose. To support the aim of the business, the supervisors ought to promote accountability among the employees and help in promoting the satisfaction of employee needs (Rothlin & McCann, 2016). To a great extent, this leads to a greater emphasis on the alignment of the mission, values, and vision to promote worker involvement as a primary driver of performance.

• Impact

How Alignment of Cultural Awareness and Civic Engagement Efforts With corporate Mission, Vision and Values will improve JetBlue’s corporate exposure and profits

Cultural Awareness and Civic Engagement Activities

JetBlue’s efforts towards creating cultural consciousness among the workers and the customers will positively impact the people and the profits. The cultural awareness program exposes the employees to the company interests and its positive social impact. JetBlue’s workers desire to live and work in an environment that supports their development. Therefore the set programs to ensure inclusion will build on the brand and reach out in engaging ways (Rothlin & McCann, 2016). Once the employees and the customers feel that they have been appreciated, they will be motivated and will be committed towards the company purpose.

Impact of the Reaching Blue Heights Program

This program is particularly significant for the company as it promotes the inclusion of people within the organization from all walks of life. Its emphasis on the disabled people proves that the company champions for equal opportunities. This program will help create a good reputation for the company as a company that offers equal opportunities (Crwother, 2017). It will allow every customer and worker to associate with the company. Additionally, the employees will have more faith and will show more commitment.

The Impact of JetBlue’s Corporate Giving and Employee volunteerism

These two activities will not only positively impact the company but also set it apart from the competition in the industry as it will promote loyalty among the customers. Notably, consumers hold CSR activities with high regard when making their purchase decisions. This is because CSR activities promote the livelihoods of people that help them to become better people within the society (Rothlin & McCann, 2016). Offering workers a chance to give back to the society motivates to work harder and be productive. Volunteerism offers the employees an opportunity to exercise leadership that improves their productivity and performance (Rothlin & McCann, 2016). Helping the communities will go a long way in impacting JetBlue’s culture and will eventually offer a huge support among the communities.

Impact of the Random Acts of Kindness

For the past few years, most organizations have heightened their business practices and placed more focus on CSR to remain profitable while retaining their employees at the same time. For this reason, many organizations have been involved in random charity activities for their clients that they do hope will be able to make a difference in their lives. Such acts of kindness go a long way in improving the company’s reputation and customer loyalty, which lead to improved profitability and growth (Crowther, 2017). Random acts of kindness are effective ways of giving back to the community and the customers in particular, which in most cases leads to positive public relations, customer loyalty, and improved profits.