International Marketing and Foreign Business - Research Paper Example

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Summary

The paper "International Marketing and Foreign Business" analyzes that global business changes lead to challenges in different perspectives. Rapid technology changes bring these about, an increase in international business, market growth, and a high convergence of consumer preferences…

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International Marketing and Foreign Business

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Subject: Marketing
Type: Research Paper
Level: Undergraduate
Pages: 13 (3250 words)
Downloads: 0

Extract of sample "International Marketing and Foreign Business"

Contents

Chapter One: Introduction3

1.1 Research Background3

1.2 Research Aims and Objectives3

1.3 Research Rationale4

1.4 Research Questions4

1.5 Research Structure4

Chapter two: Literature Review5

2.1 International Marketing and Foreign Business5

2.2 Importance of International Marketing Research6

2.3 International Marketing Research Framework7

Chapter Three: Methodology8

3.1 Research Design8

3.2 Designing Research Methodology9

Chapter Four: Results and Discussion10

4.1 Results10

4.2 Discussion12

Chapter Five: Conclusion13

Understanding the international marketing environment

Gummesson (2002) further states that total relationship marketing is a synthesis of contributions from several marketing and management theories and practices and network theory of business to business marketing has been an important source of inspiration from relationship marketing.... Organizations, in the era of globalization need to focus on all the aspects of international marketing like political, legal, socio-cultural, technological, economic and environmental factors so as to design the marketing plan to accommodate and benefit both the consumers and organization....

7 Pages (1750 words) Essay

International Marketing Environment

The paper "international marketing Environment" investigates political and economical risks in various countries, posing a hurdle in the growth of international trade.... Economical and Cultural elements of international marketing EnvironmentEconomic, cultural, political, technological, social, and legal elements are most important for the international marketing environment (The legal, political/ trade environment).... The economic element plays a vital role in the international marketing environment....

5 Pages (1250 words) Research Paper

International Marketing

Various macro-environmental and micro-environmental factors have also been addressed in this report, which were identified as relevant to the proposed international marketing plan.... Concerning the challenges likely to be witnessed when implementing this plan along with the opportunities and the benefits to be obtained, it can be affirmed that high growth prospects persists within the Indian consumer technology industry owing to the flexible foreign Direct Investment (FDI) policies and lesser competition....

13 Pages (3250 words) Essay

Issues of International Marketing

IKEA is a privately owned business organization and its founder was Ingvar Kamprad.... The company manufactures more than 12000 variations of products and conducts business in all major economies of Europe, North America, Asia and Oceania (Chu, Girdhar & Sood, 2013).... Due to extensive business internationalization, the scope and scale of IKEA's business are wide.... In China, IKEA expanded business through joint venture entry approach....

8 Pages (2000 words) Assignment

International Business Strategic Plan Memo

The primary objective of this international strategic business plan is to provide the details of the steps that are required to be followed by Gordon Composites.... This international strategic business plan aims to identify and analyze the ways in which Gordon Composites can enter the Egyptian market.... In this strategy 'the franchise runs the business under the franchisor's trade name' (Klug, p.... It includes most of the common methods of entering a foreign market....

4 Pages (1000 words) Term Paper

Domestic Business in Foreign Countries

The paper "Domestic business in Foreign Countries" presents that the global expansion of businesses occurs when the domestic markets of the business hit the revenue goals and inflow of customers where the seniors decide and plan on how they can gain more customers by investing in foreign countries.... Assessing the market overseas of a new business to the foreign countries is only required where knowledgeable and skilled expatriates are required....

6 Pages (1500 words) Report

China's Business Strategy to Take Company International

The paper "China's business Strategy to Take Company International" presents that Chrysler Corporation is an American-based automobile manufacturer.... The paper attempts to provide an analysis of the key business strategies for penetrating the Chinese automobile market.... Most foreign automobiles manufacturers have formed joint ventures with local manufacturers in an attempt to penetrate the Chinese market.... Some of the foreign companies include Toyota, Nissan, Volkswagen, and General Motors....

8 Pages (2000 words) Business Plan

Marketing and International Business

The paper "marketing and International Business" tells us about mineral water and soft drinks processing and selling.... Abiding by the laws and regulations of doing business in other countries is however an important priority for the company for the purpose of avoiding penalties which has negative impact on the image and profits of the company.... The growth and expansion of the business will however be carried out in phases depending on the returns on the investments....

11 Pages (2750 words) Term Paper

International Marketing and Foreign Business - Research Paper Example

Extract of sample "International Marketing and Foreign Business"

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