Inquiry into Amazons Market Presence and Product Diversification Potential in the UK - Research Proposal Example

Inquiry into Amazon’s Market Presence and Product Diversification

Potential in the UK

• Executive Summary

It is important to establish the potential of a business opportunity to allow for development of effective strategies. In this light, this market research report intends to present the process followed in conducting a research study to establish the extent of market expansion potential for the world’s largest online retailer. For Amazon to successfully accomplish the goal of constant expansion of its market share and deliver satisfactory services to the customers, it is inevitable to make concerted efforts in understanding the needs of the market and the perception of the company among online shoppers. The company is keen to establish a strong market base in the UK, an intention that has prompted to the commissioning of this research study.

In order to achieve its objectives, this study follows an empirical research model. Having identified and outlined the objectives of the research, a considerable quantity of the existing literature in the field of online shopping and retail marketing is reviewed followed by a conspicuous outlining of the methodology of the research. As an empirical study, data collection and analysis forms an essential stage of the research and therefore the process, methods, and techniques of acquiring, processing, and analyzing information relevant for the study are covered towards the last sections of this report. After interpreting the data collected, conclusions are drawn and recommendations made regarding the intentions of the commissioning company and direction of further studies on the subject.

Contents

Executive Summary2

Research Objectives4

Growth by entering the food delivery market5

Identify brand image (for products & services)5

Understand the student market segment6

Existing Knowledge6

Research Methodology8

Pilot Study9

Data Collection10

Sampling11

Sample Size12

Proposed Data Analysis14

Timeline and Budget15

Ethical Considerations16

Further Research16