Assignment 3: International Business Project- Market Entry Report
Table of Contents
1. Introduction3
1.1. Purpose of the Report3
1.2. Summary3
2. Company Background4
2.1. Overview of Company4
2.2. Markets &Products4
3. Country and Market Analysis5
3.1. External factors that make the market attractive5
3.2. Customer based factors that make market attractive7
3.3. Industry and Business related factors8
4. Marketing Mix and Staffing Policy9
4.1 Marketing Mix9
4.2 Staffing Policy9
5. Market Entry Strategy10
5.1. Recommendation and Justification11
6. Strategy for international business operations12
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