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External and Internal Analysis of Supernature Oils - Case Study Example

Summary
The paper "External and Internal Analysis of Supernature Oils" is a perfect example of a case study on marketing. This report focuses on Supernature Oils which is a small family-owned company that produces a limited range of cold-pressed rapeseed oils, following traditional methods. …
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Extract of sample "External and Internal Analysis of Supernature Oils"

Table of contents

Executive summary3

Introduction4

Internal analysis4

Company structure4

Capabilities and resources4

Current products4

Current market5

Distribution and supply5

External analysis5

Competitive environment5

Industry situation6

PEST analysis6

Political6

Economic6

Technological6

Socio-cultural7

Natural7

SWOT analysis7

Strengths7

Weaknesses8

Opportunities8

Threats8

Strategic fit8

Market opportunity9

Conclusion9

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