Table of contents
Executive summary3
Introduction4
Internal analysis4
Company structure4
Capabilities and resources4
Current products4
Current market5
Distribution and supply5
External analysis5
Competitive environment5
Industry situation6
PEST analysis6
Political6
Economic6
Technological6
Socio-cultural7
Natural7
SWOT analysis7
Strengths7
Weaknesses8
Opportunities8
Threats8
Strategic fit8
Market opportunity9
Conclusion9
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