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Accessing Current Marketing Activities in Response to Current Trends - Coursework Example
Summary
The paper "Accessing Current Marketing Activities in Response to Current Trends" is a perfect example of a case study on marketing. Scotland is a country of a vivid tourist destination. Tourism in Scotland is responsible for contributing a lump sum amount to the economy of Scotland. Tourists spend an average of £4bn per year…
- Subject: Marketing
- Type: Coursework
- Level: High School
- Pages: 8 (2000 words)
- Downloads: 0
Extract of sample "Accessing Current Marketing Activities in Response to Current Trends"
Marketing Strategy
Contents
Introduction3
Accessing current marketing activities in response to current trends3
Competitor analysis5
Profile of the target markets7
Recommendations on marketing of VisitScotland for sustainable tourism8
Conclusion9
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