Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops - Dissertation Example

The paper “Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops?” is an excellent example of a marketing dissertation. This study provides a detailed understanding of the most effective marketing strategies that should be adopted by the Chinese granite companies to expand successfully in the UK. There is a high demand for Chinese granites in the UK kitchen worktop market because of its finest quality and availability at a reasonable price. Moreover, the Chinese granites are also available in different textures that granites from other countries fail to provide.

The increasing demand for Chinese granites in the UK provides opportunities for Chinese companies to expand their businesses successfully in the country and earn a handsome amount of profits. However, an effective marketing strategy is very essential to be adopted that ensures thorough analysis of the UK granite market along with the internal analysis of Chinese granite companies. Furthermore, certain other factors, such as budget estimation, adopting marketing communication systems, and maintaining personal relations among others are also very essential to be ensured for their successful establishment in the UK.

The study is based on the qualitative approach in which secondary sources of data have been collected to obtain the required information. Necessary ethical issues were also considered in the research. Chapter 1: Introduction, Background, Aims, and Objectives1.1. Background 1.1.1. Chinese Granite Industry: Its Strengths and Weaknesses For centuries, granite is considered the best natural stone for construction because of its high strength, corrosion resistance, low water absorption, dense and beautiful texture characteristics, the examples of which can be identified from various ancient sculptures and architectures (Gandhi, 2015).

The granite industry is one of the oldest industries of the world that was first established in ancient Egypt and China. Through different reports, it has been ascertained that there are more than 300 types of granites available in China with more than 3000 granite manufacturers operating their businesses in the nation.