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Marketing Activities for Unique Product Promotion - Business Plan Example

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Summary
The paper “Marketing Activities for Unique Product Promotion ” is a helpful example of a marketing business plan. The development of the media campaign involves a comprehensive situational analysis. The analysis indicates the industry as fast-growing, but still relatively small and undeveloped…
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Marketing Activities for Unique Product Promotion
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Extract of sample "Marketing Activities for Unique Product Promotion"

Campaign Plan

Table of Contents

1 Executive Summary3

2 Situational Analysis3

2.1 Industry Review4

2.2 Company Review5

3 Research6

3.1 Target Market6

3.2 Positioning7

4 Integrated Strategy8

4.1 Campaign objective8

4.2 Campaign Message8

4.3 Tools Summary9

5 Tool 1: Advertising10

5.1 Objectives10

5.2 Media10

5.3 Rationale for the Tool10

6 Tool 2: Social Media11

6.1 Objectives11

6.2 Strategy Description11

6.3 Plan11

6.4 Rationale12

7 Creative Recommendations12

7.1 Target12

7.2 Objectives13

7.3 Brand Theme13

7.4 Slogan/message13

7.5 Executions13

8 Media Plan Recommendations14

8.1 Objectives by medium14

Social Media14

8.2 Tactics and Rationale14

8.2.1 Plan14

8.2.2 Flowchart14

9 Budget15

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