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Digital Marketing Plan for Uber Company

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Digital Marketing Plan for Uber Company - Case Study Example

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The paper "Digital Marketing Plan for Uber Company" is a great example of a case study on marketing. Competition in the business world has heightened over the past two decades. …

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 17 (4250 words)
Downloads: 0

Extract of sample "Digital Marketing Plan for Uber Company"

Table of Contents

Executive Summary2

Introduction3

Strategic Analysis4

Goal Setting (S.M.A.R.T)8

Company’s Vision, Mission, and Initiatives8

Digital Marketing Objectives9

Key Issues11

S.M.A.R.T Criteria11

Strategy Formulation12

Segmentation14

Targeting15

Positioning15

Resource Allocation and Monitoring16

Budget Monitoring and Evaluation17

Recommendations18

Conclusion19

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Digital Marketing Plan for Uber Company - Case Study Example

Extract of sample "Digital Marketing Plan for Uber Company"

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