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Globalization and What It Means for International Marketing - Case Study Example

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This case study "Globalization and What It Means for International Marketing" focuses on the concept that lies behind the globalization in international marketing that is based on the fact that it is defined as the set standards of marketing elements that are used in the home country…
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Globalization and What It Means for International Marketing
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Download file to see previous pages The term globalization broadly entails the opportunity of local and domestic points of view towards an independent and interconnected world with the movement of goods, services and capital all over the world. However, globalization does not include the movement of labor (Rugman, & Collinson, 2009).
The concept lies behind the globalization in international marketing is based on the fact that it is defined as the set standards of marketing elements that are used in the home country as well in other foreign host countries (Lages, Jap and Griffith, 2008). The rise in world trade among different countries has encouraged the interest of all the relevant aspects of the standardization of marketing.
Another definition of the term globalization defines with the reduction and elimination of the hindrances and hurdles that exist between the national borders of the countries to assist the flow of capital, labor, goods and services (Verbeke, 2013). In the present, the impact and implications of globalization have seen in almost all sectors including industrial, financial, political, legal, ethical, technological and in terms of competition (Wit, and Ron, 2010).
In international marketing, the advent of globalization has reduces the cost of operation to several businesses. Now organizations tend to access cheap and affordable resources and means of production along with labor in many developing countries of the world. This facilitation is not just in terms of price reduction, but it has provides the international players of the market with an opportunity to reach broad markets (Wheelen, & Hunger, 2011).
The latest advancements in technology and communication have spared their advantages all over the world which has facilitated several campaigns of international marketing that are coordinated from a domestic base. ...Download file to see next pages Read More
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