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Marketing Plan of the Star Corporate Services - Assignment Example

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The reporter describes the Star Corporate Services (SCS) as an event planning organization that prominently focuses on designing, planning and organizing events for various corporate clients in New York, the United States…
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Marketing Plan of the Star Corporate Services
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Download file to see previous pages One of the unique selling propositions of SCS is that the firm can arrange the services by means of the event either alone or with its business partners depending upon clients’ requirements. Large events will be arranged by accessing support of various strategic partners so that quality is maintained (Cravens & Piercy, 2008).
The paper presents marketing plan for the company where internal strengths and weak spots of the firm has been assessed for better understanding of external opportunities and threats. The SWOT analysis is expected to provide a strong foundation for the marketing plan and strategic analysis for long-term purpose. Moving forward, the paper highlights organizational mission and forecasts its goals using situational analysis. The 5C model of situational analysis has employed in the paper along with other marketing theories and frameworks for designing appropriate marketing strategy while incorporating various aspects of the marketing mix for successful implementation of the plan.
SWOT analysis is an effective tool in strategy formulation of a firm as it helps in analyzing strength and weaknesses of a firm and strategically using the strengths to access maximum opportunities (Day, 1981; Kotler, 2000). The SWOT analysis of SCS is discussed as follows:
1) SCS is essentially focused on delivering high-quality services to its consumers with respect to their requirements. Product differentiation can be considered as one of the important strengths of the company.
2) Centralized management arrangement can have a probable unconstructive impact in long run. The top management is handled by a limited number of people and as a result, few individuals hold a large amount of information.
Mission and vision are essential for providing directions to an organization in a long as well short run. The organizational mission and vision of the company are to deliver various client organizations with a high quality of event planning services. ...Download file to see next pagesRead More
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