StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Plan of the Star Corporate Services - Assignment Example

Comments (0) Cite this document
Summary
The reporter describes the Star Corporate Services (SCS) as an event planning organization that prominently focuses on designing, planning and organizing events for various corporate clients in New York, the United States…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Marketing Plan of the Star Corporate Services
Read TextPreview

Extract of sample "Marketing Plan of the Star Corporate Services"

Download file to see previous pages One of the unique selling propositions of SCS is that the firm can arrange the services by means of the event either alone or with its business partners depending upon clients’ requirements. Large events will be arranged by accessing support of various strategic partners so that quality is maintained (Cravens & Piercy, 2008).
The paper presents marketing plan for the company where internal strengths and weak spots of the firm has been assessed for better understanding of external opportunities and threats. The SWOT analysis is expected to provide a strong foundation for the marketing plan and strategic analysis for long-term purpose. Moving forward, the paper highlights organizational mission and forecasts its goals using situational analysis. The 5C model of situational analysis has employed in the paper along with other marketing theories and frameworks for designing appropriate marketing strategy while incorporating various aspects of the marketing mix for successful implementation of the plan.
SWOT analysis is an effective tool in strategy formulation of a firm as it helps in analyzing strength and weaknesses of a firm and strategically using the strengths to access maximum opportunities (Day, 1981; Kotler, 2000). The SWOT analysis of SCS is discussed as follows:
1) SCS is essentially focused on delivering high-quality services to its consumers with respect to their requirements. Product differentiation can be considered as one of the important strengths of the company.
2) Centralized management arrangement can have a probable unconstructive impact in long run. The top management is handled by a limited number of people and as a result, few individuals hold a large amount of information.
Mission and vision are essential for providing directions to an organization in a long as well short run. The organizational mission and vision of the company are to deliver various client organizations with a high quality of event planning services. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Plan of the Star Corporate Services Assignment - 1, n.d.)
Marketing Plan of the Star Corporate Services Assignment - 1. Retrieved from https://studentshare.org/marketing/1861913-final-paper
(Marketing Plan of the Star Corporate Services Assignment - 1)
Marketing Plan of the Star Corporate Services Assignment - 1. https://studentshare.org/marketing/1861913-final-paper.
“Marketing Plan of the Star Corporate Services Assignment - 1”, n.d. https://studentshare.org/marketing/1861913-final-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Plan of the Star Corporate Services

Services marketing

Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is no uniformity when it comes to service marketing as there are different types of services available. Crux of service depends on its uniqueness. If a better service is provided then that particular company will get to sell more of its services. Thus there is no standardization in marketing as opposed to that of the products. You need to b...
11 Pages(2750 words)Essay

Marketing Plan for Saigontourist travel services

The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its cu...
8 Pages(2000 words)Coursework

Marketing Plan - Option Care Services

...? Marketing Plan – Option Care Services Contents Mission 4 Corporate Objectives 4 Marketing Audit 5 External Audit 5 PEST Analysis: 5 Competitive analysis: 6 Internal Audit 7 Market Overview 8 SWOT Analysis 9 Strengths 9 Weakness 10 Opportunities 10 Threats 11 Assumptions 11 Marketing Objectives and Strategies 12 References 16 Bibliographies 18 Mission The mission guidelines for Option Care Services are outlined below: To provide high quality, professional and extremely caring services to its individual as well as its organizational clients. To maintain the consistency and continuity in terms of quality of service provided To get recognized as the best agency to provide quality healthcare personnel all over the London belt. Corporate...
12 Pages(3000 words)Essay

Services Marketing

...? Services Marketing Contents Characteristics of Service marketing 3 Service market 3 Service provided 3 USP of the service 3 Service as process 4 Service as system 5 Service management trinity model 5 Services marketing environment 6 PESTEL Analysis 6 Global trend 7 Impact of globalization 7 Future of Esquires Coffee House 7 Reference 7 Bibliography 8 Characteristics of Service marketing Service market Service can be described as a process, an act and also performance provided to the customers. In broader sense service also refers to economic activities which tend to create added value as well as provide benefits for its customers. Thus service marketing is defined as a sub field of marketing and deals with both B2C and B2B services...
4 Pages(1000 words)Assignment

Willian Buck Services: Marketing Plan

...?William Buck Services Ltd. Marketing Plan TABLE OF CONTENTS TABLE OF CONTENTS 1.0 COMPANY ANALYSIS 2 1 About the Company 2 2 Goal of the Company 3 1.3 Target Segment 3 1.4 Products and Offerings 3 1.5 SWOT Analysis 4 2.0 COMPETITION ANALYSIS 6 2.1 Porter’s Five Forces Model 6 3.0 MARKETING STRATEGY & MARKETING MIX 7 3.1 Product 8 3.2 Place 9 3.3 Price 10 3.4 Promotion 10 3.5 Process 11 3.6 People 12 3.7 Physical Environment 12 4.0 COMMUNICATION STRATEGY 12 5.0 REFERENCES 15 1.0 COMPANY ANALYSIS 1.1 About the Company William Buck BPO Services Ltd. is a small sized internet based accounting firm affiliated with William Buck and Associates however specializing in accounting/bookkeeping and other valuable services. It will specialize...
14 Pages(3500 words)Essay

Strategic Marketing (Jet Star)

...? Strategic Marketing (Jet Star) Contents Contents 2 0. Corporation and SBU background 3 1. Corporation 3 2. Key stakeholders and Influencers 31.3. Overall performance 3 1.4. New Interest 4 1.5. Strategic Business Unit 4 2.0. SBU Situation Analysis 5 2.1 SBU Corporate Appraisal 5 2.1.1. Culture 5 2.1.2. Resources 6 2.1.3. Review of Past Performance 7 2.2. SBU Customers 8 2.2.1 Major Changes and Trends in the Industry 8 2.2.2 PESTEL Analysis 9 2.2.3 Market performance 11 3.0 SBU Competition 13 4.0 Key Findings 14 5.0 SBU Objectives and Goals 15 References 16 1.0. Corporation and SBU background 1.1. Corporation Jetstar Group is an airline corporation with a network of value based carriers, providing everyday low fare services across New...
11 Pages(2750 words)Assignment

Strategic Marketing Plan: Radiant Services Company Inc

Organizations, which can continuously anticipate, adapt and innovate to meet changing trends in the environment and customer expectations are said to have a vision. This vision, otherwise known as long term focus enables them to be continuously successful and deliver value to their stakeholders. Johnson et al. include two additional features, one, the long-term focus, the other, defining its scope, in their definition of strategy. They define strategy as "the direction and scope of an organization over the long term which achieves an advantage for the organization through its configuration of resources within a changing environment and to fulfill stakeholder expectations" (2004:10).
Radiant Services Company Inc. (RSC) is a tax...
11 Pages(2750 words)Term Paper

Services Marketing - Internal marketing

...TABLE OF CONTENTS 0Introduction 1 Public Services 2 Distintive Nature of Services and Web-based services 2.0Public sector services compared to Private Sector services 2.1 Evaluation of Web-based services 3.0 Conclusion and Recommendation 1.0Introduction The marketing mix has its origin in the marketing of goods for consumer markets and consists of the well known 4P's: Price, Promotion, Place, and Product. The marketing mix approach has been criticized for being incomplete, because it does not bear in mind customer-needs and it industrial marketing (Bitner, 1995, Gronroos, 1990a; Gummesson, 1997). Information technology has changed the world to the extent that it has become infused with life and work...
10 Pages(2500 words)Essay

Services Marketing

... Promotion- Supplemental aspects of Integrated Marketing Communications, 5th Edition, The Dryden Press, USA. Krishnan, B.C. and Hartline, M.D. (2001). "Brand equity: Is it more important in services'" Journal of Services Marketing, 15(5): 328-342. Amber, T. (2000). Marketing and the bottom-line: The new metrics of corporate wealth. Pearson Educational Limited, London, Great Britain. Hart, S. (1998). Developing new brand names. In : Brands, The new wealth creators. Eds. Hart, S. and Murphy, J. , Interbrand/Macmillan Press Ltd, USA. Parasuraman, Zeithaml and Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing, (Fall), pp. 41-50. Parasuraman, Zeithaml and Berry (1988), "SERVQUAL...
9 Pages(2250 words)Term Paper

Services Marketing

In 2001 Vodafone ranked first in market value amongst British companies.
Companies are affected by macro and micro factors at every stage of the product life cycle. It had always been a first-mover taking advantage of the consumer demands but by 2002, Vodafone’s shares started declining. It had already made huge investments in the 3G technology and the returns were not as expected. Global wireless markets became saturated due to slowing down of demand and increased competition. The company drew a lot of attention in the global market due to its high-profile acquisitions. Their entrepreneurial culture became a hurdle in handling saturation, competition and overexpansion which led to departure of many executives. Its recent £2...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Plan of the Star Corporate Services for FREE!

Contact Us