Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Classic airline and marketing solution - Essay Example

Comments (0) Cite this document
One of the fifth largest airlines, Classic Airlines is experiencing challenges due to larger service costs and fuel costs and issues related to service and marketing. Due to this there has been a steep decline in the consumer traffic.
Currently, Classic Airlines, a 25 year old…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Classic airline and marketing solution
Read TextPreview

Extract of sample "Classic airline and marketing solution"

Download file to see previous pages The first step in order to resolve issues is to identify the challenges. One of the main problems faced by this airline is reduction in airline stocks. There is lack of unity among the employees and this has lead to low morale. One of the main problems is that the Chief Financial Officer and Chief Executive Officer of this airline focuses less on marketing and at the same time wants more consumers to use this airlines. Around 20% of the members have stopped using the Classic Reward Frequent Flyer Program. This program is one such programme which recognises the efforts of frequent flyers by allowing them to redeem free tickets on miles. However one of the alarming statistics is that the average number of flights per member has declined to more than 20%. This translates to the fact that Classic Airlines is slowing losing its loyal customers. One of the major challenges which is being faced by all departments is that this company is 15% reduction in costs over the next 18 months.
The major problems which Classic Airlines is facing are dissatisfied customers, low moral and unity among workers and competition from rival airlines. In order to get this organization back to track urgent strategic decisions need to be formulated with special attention to efficiency, innovation, efficacy and customer service. Classic Airlines expects to provide better quality services at the same airfare and this means that the marketing department needs to extensively and aggressively market the product to attract more customers.
Classic airlines must focus on all aspects to ensure that they have better growth and profitability. To achieve this, the organization must be able to forecast market potential and future demand. This can be attained by focusing on long – term marketing goals which can help to reduce challenges.
Classic airline must employ internal marketing strategies so that the internal customers are ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Classic airline and marketing solution Essay Example | Topics and Well Written Essays - 1500 words - 1, n.d.)
Classic airline and marketing solution Essay Example | Topics and Well Written Essays - 1500 words - 1. Retrieved from
(Classic Airline and Marketing Solution Essay Example | Topics and Well Written Essays - 1500 Words - 1)
Classic Airline and Marketing Solution Essay Example | Topics and Well Written Essays - 1500 Words - 1.
“Classic Airline and Marketing Solution Essay Example | Topics and Well Written Essays - 1500 Words - 1”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Classic airline and marketing solution

Classic Airlines Marketing Solution

The airline’s CEO is under immense pressure to turn around the fate of the company. The most problematic situation for the company is that it is currently incurring a large cost per customer per mile, and, to add to this problem, the company has just made a mistake in its marketing program. Thus, in this scenario, a new and a fresh marketing approach is required, implications of which should trickle down to the entire organization. This marketing strategy should keep customers as its focal point, because current customer satisfaction level is very low for the organization. Another important crisis which this marketing strategy should resolve is that of positioning. The current positioning statement of the company is taking it now...
10 Pages(2500 words)Essay

Classic airline and marketing solution

... ic airline and marketing solution One of the fifth largest airlines, ic Airlines is experiencing challenges due to larger service costs and fuel costs and issues related to service and marketing. Due to this there has been a steep decline in the consumer traffic. The marketing department of this airline has to develop and implement a strategic marketing plan so that this airline is able to meet up with competition and provide excellent service delivery. Current situation – identifying and opportunities and issues Currently, Classic Airlines, a 25 year old company is facing several issues related to lack of innovation and increased costs. The service delivered by this airline is poor and results in more dissatisfied customers. Moreover...
6 Pages(1500 words)Essay

Classic Airlines Marketing Solution

... a critical analysis and discussion of Classic airline’s marketing problem while using the nine step problem solving model in order to provide the most appropriate marketing solution for the airline. In the nine step problem solving model, the initial step involves describing the situation or the problem that needs an immediate solution (Petrolini & Walden, 2000, p. 7). The situation that the Classic Airline is faced with include low customer satisfaction, decrease in sales, reduced employee morale which are competing with the needs of the airline to cut its expenditure. The marketing function of the airline is faced with a dilemma of trying to be in line with the corporate strategy of cutting costs and maintaining the loyalty...
8 Pages(2000 words)Term Paper

Classic Airline's Marketing Solution

...? It is widely believed that problems are part of everyday business and great problem solvers are better positioned to solve their s needs effectively (Zwilling, 2011). Simply put, a business may not exist if there are no problems. Against this background, this essay seeks to utilize the nine step problem-solving model to solve Classic Airline’s marketing problem. The paper starts by identifying as well as defining the problem and this is followed by application of the above mentioned problem solving model. The internal as well as external pressures contributing to Classic Airline’s current crisis will be discussed in detail and the essay will also seek to establish the marketing resources that are available to resolve the crisis. Classic...
9 Pages(2250 words)Essay

Classic Airlines Marketing Solution

...? ic Airlines Marketing Solution Introduction The improvement of a firm’s market position is highly depended on the firm’s ability to evaluate its environment, internal and external, and identify the resources that would be required for supporting a relevant project. Marketing serves a critical organizational need: the need for securing market position. For certain theorists, marketing sets the criteria for the expansion of organizational activities, either in the short or the long term (Sandhusen 2000). Still, there is another organizational need that is critical for the survival of each organization: the need for high cash availability so that no delays are caused in regard to important projects. In practice, it has been doubted whether...
8 Pages(2000 words)Essay

Classic Airlines Marketing Solution

...? ic AirlinesMarketing problem ic Airlines Marketing problem Introduction Business problems are the challenges that a business encounters that serve as a set back to the business attaining profit or reaching its goals. For instance, the problems that start-up businesses face are different from those that ongoing businesses may face. However, the approach is similar as finding a solution is applicable in both. Ideally, it will not be wise to close down a business because of the problems encountered. In order to solve a problem, it is crucial to apply the relevant problem solving skills in order to overturn the outcomes (Blais, 2012). This is irrespective of a manager’s educational background or their intellectual abilities as problem...
6 Pages(1500 words)Essay

Classic Airlines marketing Solution

...? ic Airline Case Analysis of Introduction This report is a critical analysis of the marketing department of Classic Airlines. The report will critique the main marketing problems and issues with the airline through the Root Cause Analysis model. From there, the model will be used to define a solution and this will be applied to the situation at hand. For the purpose of this discussion, the marketing unit will involve the way of identifying and meeting human needs (Kotler & Keller, 2006). The strategies used and approaches employed will be evaluated. As per the case study, the firm is losing its profitability and faring really poorly against its competitors. Customer retention rate is poor and the service is very inadequate. Root Cause...
8 Pages(2000 words)Essay

Problem Solution: Classic Airlines

...Running head: PROBLEM SOLUTION: IC AIRLINES Problem Solution: ic Airlines Goes Here of Phoenix Problem Solution: Classic Airlines In order to create the right problem statement to address issues that an organization is facing, the first step is to describe the situation. It is important that the framer of the problem clearly understands the situation, issues, and opportunities that are presented by a situation before trying to identify the problem. The reason for this is if one is to jump to conclusions about a given situation they may identify the wrong problem and therefore, solve the wrong problem and forego receiving optimal results (University of Phoenix,2008). Classic Airlines has experienced a decrease in their stock prices...
4 Pages(1000 words)Case Study

Classic Airlines Marketing Solution Paper

... ic Airlines Marketing Solution Paper Table of Contents ic Airlines Marketing Problem 3 Marketing Issue 3 Internal Environment Analysis 3 External Environment Analysis 4 Political Factors 4 Economic Factors 4 Social Factors 4 Technological Factors 5 Legal Factors 5 The Nine Step Model 5 Objective Identification 5 Preliminary study of available options 5 Identification of Implicated values 5 Assessing the importance of the decision 6 Budgeting the time and energy 6 Choosing a decision making strategy 6 Identifying the options 6 Evaluating the options 6 Making the move in the correct time 7 Segmentation Strategies 7 Conclusion 7 References 8 Bibliography 8 Annexure 9 Classic Airlines Marketing Problem Classic airlines has been plagued...
5 Pages(1250 words)Essay

Classic airline and marketing

... ic Airline and Marketing Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Introduction: Classic Airlines have been one of the most important airline services in the world. The day has witnessed a boom in airline industry and there are several players in the industry that provide cheap to royal services. The introduction of novel and innovative services has caused a decline in the progress of Classic Airlines, which is a reputed airline service with over 300 jets and flying to more than 200 metros. Marketing Challenges for Classic Airlines: Classic Airlines have confronted difficulty in the year 2005 in their operations. They have registered a decrease in their customer...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Classic airline and marketing solution for FREE!

Contact Us