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Ladies First Transportation- Channel and Pricing Strategies - Essay Example

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This work called "Ladies First Transportation- Channel and Pricing Strategies" focuses on the introduction of Ladies-First Transportation as a new product in Great Britain and United States markets. The author outlines the key aspect of various strategies. …
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Ladies First Transportation- Channel and Pricing Strategies
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Download file to see previous pages Essentially, implementing the best marketing strategies for a product gives a company the chance to endorse its merchandise in the form of new products, to consumers with extensive needs.
Depending on a field or market, the best marketing strategy should definitely assist a company in creating bonds with customers through various outlets, testing the appeal of the new product; selecting the right approaches for the targeted market and obviously, increasing the sales. Logically, most companies focus on these major factors. However, when dealing with new products in markets such as the transportation industry, it is essential that the marketing strategy incorporates ways that will give the consumers captivating info, which they will share with other potential customers, as a competitive advantage. Relatively, this paper focuses on the introduction of Ladies-First Transportation as a new product in the Great Britain and United States markets.
The United Kingdom has one of the vast transport industries involved in the service provided to most of its population. Typically, the industry has a lot of work in meeting customer needs across the different areas but the market has multiple regulations. This makes the market convenient for Ladies First as a company advocating for security and comfort. In fact, among the main regulations in Great Britain include mechanical integrity and driver knowledge that contribute to consumer safety and satisfaction. Moreover, the market is strict in ensuring that anyone offering the services understands these regulations. Likewise, the United States has the most mature system when it comes to providing taxicab services; moreover, there are regulations limiting the number of taxicabs in the different areas hence an establishment of Ladies First could solve some of the shortage problems experienced by women. The licensing scheme in the United States controls part of the market but does not guarantee important elements such as security and comfort, which the Ladies First can counter. In addition, to the regulation and system advantages, Great Britain and the United States markets are wide given the total populations. Moreover, due to congestions in carpools, train stations and other common modes of transport people find taxicabs more efficient. Decisively, nothing is more convenient than a taxicab company that guarantees security and comfort for women, who have a hard time getting cabs. ...Download file to see next pages Read More
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