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Critical awareness and in-depth understanding of the relevant theme and its impact on the sector/industry - Research Paper Example

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Paradigm Shift in Retail Industry Executive Summary Awareness among the public about the environmental deterioration, the need for the individuals’ participation apart from the corporate companies in the environmental activities and increasing pressure on the environment unfriendly companies through the consumer habits has underlined the importance of reorienting the corporate strategies by the companies and integrate their policies in line with the public opinion…
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Critical awareness and in-depth understanding of the relevant theme and its impact on the sector/industry
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Download file to see previous pages In view of these developments in the society, the companies are constrained to revisit their strategies to meet the growing expectations of the communities for a sustainable growth and development. This paper seeks to study the implications of this environmental awareness among the people towards the growth of the retail industry, and the response to this movement of the society by the companies in the industry for a sustainable development. Theme of the discussion The growing concerns in the society about the environment in the recent years consequent upon the international negotiations starting from Kyoto protocol has to be analyzed not only from the economic perspective, but also from the social responsibility angle. The retail industry is expected to be torch bearer of this movement on account of its crucial role in the society. Therefore, apart from being a responsible corporate citizen, they are expected to be proactive in taking measures to create more awareness among the people about the environment unfriendly products and processes to enable them to take knowledgeable decisions in their consumption, and change their consumption pattern in accordance with the socially responsible behavior. Apart from these basic twin objectives, they are also required to set an example to the society in relation to the issues such as taking steps to reduce greenhouse gas emissions in their operations, contributing their efforts in maintaining ecological balance, following standard practices for wastage disposal, switching over to waste recycling to avoid the damages caused to the environment in land filling, taking steps to produce renewable energy for its operations, reducing the food-miles and carbon footprint in the food products apart from promoting carbon/eco labels or green labels in their business. Paradigm shift Internationally, the organized retail industry has grown phenomenally over the period of time and the multinational companies in the sector have greatly influenced consumer habits and the policies and the practices of the suppliers cutting across the borders of the nations. The increasing foreign direct investments of the international retail giants in the developing countries would consolidate the positions of these companies as global players with significant stake in the economic development of these countries. On the other hand, the competition in the retail market has been intensifying. The companies seek to improve sales and profit through customer retention by placing emphasis on customer loyalty aiming long-term relationships with the customer. The emergence of food retailing on a global basis and the shift in the consumer behavior in the backdrop of the environmental concerns necessitate changes in the management policies and practices of these companies for rising up to the expectations of the communities internationally by playing a positive role through its CSR policies to be competitive in the market. Strategic consumer management Traditionally, the competitiveness in terms of pricings and quality of the products have been the crucial factors in the management of the retail business. However, the companies need to reorient their strategies over the period of time for the growth of their business through brand equity, online sales in line with the ...Download file to see next pagesRead More
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