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International Business Management - Essay Example

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The research proposal is 'the effect of the advances in communication on marketing strategies-in China photo album industry'. The following issues are taken into consideration while conducting research on the existing literature.
The management of business has spread into needs of the people, communications technology, recreation and culture of the different people due to advances in technology…
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International Business Management
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Download file to see previous pages As every thing is changing in the present situation, the strategies regarding marketing in business also are changing rapidly. Continuity can be observed in that change. The unpredictable shift of the power due to the expansions in the economies raised need of the new management practices that can use the advances in the communications technology. This transformed the speed with which information spreads and this spreading of the information gives rise to new ideas and ways of marketing. This can increase the scope for the marketing also as the spread of the information can tell about the quality of the product in a far away place with increased speed. The part of the transformation resulted due to the number of products are derived from complex geography of production. This involves complexity in distribution and consumption. This is due to the vastness and extensive nature of the distribution and consumption as the needs and views of customers vary from place to place. These can be known by managements by communications technology and can make use them in the marketing strategies.1
The people who use the products manufactured far away from their place of living take into consideration the changes that affect directly their living, necessities and provisions for their children. This makes marketing easy but needs an extensive approach in case of photo album industry as the methods are new and innovative to this industry. The new and innovative business management prospects are due to the explosion and proliferation of global protest movements.
2. Main Bodies
2.1 Literature Assessment
Evaluation of part one: In part one the Chinese photo album industry's state in the present environment is discussed. The assessment was based on the needs of the customers and the role of the industry in meeting them. It was opined that the products delivered by industry should be according to the necessities of the customers using them.
2.1.1 The management practices according to market forces: The views shared by ...Download file to see next pagesRead More
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