Customer Satisfaction in Retail Setting: The Role of Emotion - Research Paper Example

The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations, especially in the retail business sector. The service environment in the retail business environment often has a major influence in shaping customers’ perception, behaviour, satisfaction level along with their spending times and their willingness to remain with the retail service setting of a particular organisation (Clemes & Ren 2013).

The coursework intends in developing a critical analysis regarding the concern of determining the primary role of their emotion in customer satisfaction in the retail business setting. Research ProblemThe notion of customer satisfaction has long been witnessed as a major area of research as it remains a pervasive factor for any organisation to achieve predetermined business goals and objectives. The proposed study embraces identifying different roles of customers’ emotion that are highly considered by the retail service settings to sustain in the competitive business environment.

Therefore, the primary problem to be addressed in this proposed research study is to critically explore the key roles of emotions and their influence on the retail service settings to meet the ultimate satisfaction level of customers (Jironet 2002). Research Aims and ObjectivesIn order to critically examine the key roles played by emotion in satisfying customers in the retail business settings, the aim of the research study is to identify and analyse the key emotional factors of customers that are often addressed by the organisations to meet their satisfaction level in any particular retail setting.

Moreover, the aim of the research is also to bring major attention to the roles of emotional factors that often shape the purchasing mind of customers and how they can be developed to meet their ultimate satisfaction level with the retail settings.