Market Segments Analysis - Article Example

Human subjects often get involved in research, and this involves the use of human beings as a subject in the investigation and incorporates both data collected and analysed, to answer some questions. An example is in the analysis of specimens, biological, behavioural and epidemiological studies mostly in medical research. In involving humans as a subject in any research, the ethical guidelines must be followed to the letter. The regulations were put to protect these subjects from abuse (Orb, Eisenhauer, & Wynaden, 2001).

The attached journal describes how segmentation is changing the insight into contemporary services and marketing practices. It explores market segments in the product service systems of different companies. Market segmentation is mainly regarded as an essential tool for customer proposition development, selection and mass communication. The article describes events that trigger and direct companies on how to handle customers (Bailey et al., 2009).

The data was collected through interviews in various companies. Confidentiality was observed during the interview since it involved interviewing workers for insight into how they handle customers, as well as how the management handle workers. Confidentiality of customers was seen as they provided some information, not in favour of the companies and companies’ workers. Consent was obtained from the interviewees, and they were given coded names to avoid identity.

As per the assessment, ethics in research was well observed. It can be concluded so basing the fact that confidentiality was well observed (Weaver, 2001).