Britain Turns Its Back on Android in Favor of iOS - Article Example

The paper summarizes the article ‘Britain turns its back on Android in favor of iOS’ posted in the Telegraph Media Group Limited by Rhiannon Williams on 7th January 2015. The article shows the expansion of Apple’s market share in the U.K. The article asserts that the market share for Apple’s Smartphone has grown rapidly in recent years as compared to its competitor, Android (Williams 1). The article states that Apple has recorded its highest market share in Britain's smartphone where it accounts for 42.5 % of all smartphone sales in the U.K (Williams 1). The growth for Apple's market share in foreign markets like Britain relates to its iOS operating system. The article shows how and why Britain consumers opted to buy iPhones instead of Android phones from Google leading to significant growth in iPhone sales (Williams 1).
The article attributes this to the introduction of the iPhone 6 and iPhone 6 plus in September 2014 (Williams 1). The increase in brands and devices from different manufacturers allows U.K consumers to analyze different products before purchasing. Read More