Evaluation of a Stage-Specific Intervention - Research Paper Example

The market research techniques that were adapted include mass media promotion and brief telephone interviews.  The findings of the research revealed that market segmentation can still be achieved even through the use of mass media channels and telephone interviews.             The research was conducted among the residents of two medium-sized cities of Ontario.  Through the interviews and questionnaires, the respondents were easily segregated according to various groups which are the focus of the study.

  It could be noted that the researchers did not put undue pressure on the participants of the research.  It was done on a purely voluntary basis since the receivers of the flyers were asked to call only if interested.  There was no mention though whether the participants were properly informed of the purpose of the research and whether there were any confidentiality agreements between the research group and the participants.             One limitation though that can be expressed in the research methodology adopted is that with telephone interviews, the data provided by the respondent cannot be verified.

  Overall, the research methodology used by the Heart and Stroke Foundation, though it has its weaknesses, can still b considered as effective as it has achieved its goal of identifying effective marketing methods to disseminate health promotion intervention information.