CHECK THESE SAMPLES OF Brand Imitation - Consumer Attitude Toward Purchasing Imitated Brand Clothing in Thailand
… The paper "brand Impact on Perceptions and Purchasing Intentions" is a worthy example of a literature review on marketing.... The brand name is the identity given to a certain specific product, service or business.... A brand can be in the form of a name, sign, symbol, color combination or slogan that differentiates on product, service or business from another one.... The paper "brand Impact on Perceptions and Purchasing Intentions" is a worthy example of a literature review on marketing....
14 Pages
(3500 words)
Literature review
This is often solved by the use of the Multiattribute (Fishbein) model, which summarizes the overall score of attitudes
The affect component of consumer attitude is the feeling that consumers hold toward certain products or brands.... The model proposes that consumers become aware of, and learn about a brand, develop an attitude towards it, a desire to purchase it, which then leads to trial and adoption or rejection.... To create awareness the first thing is to expose the product to the target market by creating physical contact with the brand (Solomon, 2010)....
13 Pages
(3250 words)
Term Paper
In addition, the drivers of consumer purchasing behavior associated with the fashion clothing in the different market segments can be established from the study.... Subsequently, this would enable the application of effective marketing strategies of the fashion clothing in the respective market segments.... … The paper "Purchasing Behaviour Associated with Fashion clothing" is an excellent example of a research paper on marketing.... The aim of this study was to find out and determine the purchasing behavior associated with fashion clothing....
8 Pages
(2000 words)
Research Paper
The current research utilizes the Maslow hierarchy of needs theory to determine and evaluate the factors which affect the consumer purchasing behavior associated with the fashion clothing industry in thailand....
thailand is an integral part of the Southeast Asia market, where luxurious fashion brands cannot choose nor afford to overlook.... Since its integration into the market in the 1980's, thailand has recorded the growth of both the upper and middle classes....
13 Pages
(3250 words)
Literature review
… The paper “Impact of Social Media on Consumer brand Equity and Attitude towards Products” is an informative example of the research paper on marketing.... Recently, there has been a loss of brand authenticity and an increased impact on consumer awareness.... The paper “Impact of Social Media on Consumer brand Equity and Attitude towards Products” is an informative example of the research paper on marketing.... Recently, there has been a loss of brand authenticity and an increased impact on consumer awareness....
27 Pages
(6750 words)
Research Paper
… The paper "Brand Image and Personality Influence on Positive consumer attitude" is a great example of a Marketing Case Study.... The paper "Brand Image and Personality Influence on Positive consumer attitude" is a great example of a Marketing Case Study.... The model states that branding as a marketing strategy seeks on establishing brand awareness as well as an image among consumers (Frost, Chopp & Pozorski, 2004)....
As a background analysis of the review, it evaluates the components and definitions of brand image and brand personality....
11 Pages
(2750 words)
Case Study
… The paper "Consumer Behaviour in Making purchasing Decisions" is a good example of a management essay.... The paper "Consumer Behaviour in Making purchasing Decisions" is a good example of a management essay.... nbsp;According to Wright, East, and Vanhuele, (2008), every person is a consumer in his or her own capacity.... nbsp;According to Wright, East, and Vanhuele, (2008), every person is a consumer in his or her own capacity....
7 Pages
(1750 words)
Essay
Consequently, consumers' purchases associated certain products like fashion clothing are majorly based on the satisfaction of higher emotional needs rather than basic needs (Solomon, 2007).... As a result, brand loyalty influences consumer purchasing behaviour (Carpenter & Fairhurst, 2005).... In general, consumers' choice of brand is based on personal style, influence from celebrity and the image associated with certain fashion brands in the market....
7 Pages
(1750 words)
Essay