StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Conference Room in the Business Hotel: The Case of Hotel Crowne Plaza NEC Birmingham - Dissertation Example

Comments (0) Cite this document
Summary
The paper is employed to analyze and develop an idea about overall customer satisfaction for the offered conference rooms and facility from Crowne Plaza NEC hotel. It included scenario discussions on the basis of gathered facts for generating qualitative means for supporting research purposes. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
The Conference Room in the Business Hotel: The Case of Hotel Crowne Plaza NEC Birmingham
Read TextPreview

Extract of sample "The Conference Room in the Business Hotel: The Case of Hotel Crowne Plaza NEC Birmingham"

Download file to see previous pages The hotel industry can be distributed into different segments such as motels, hotels, traveling and lodging agencies and among these segmentations, a wide range of hotels concentrate on full services. The hotel industry is a mature and competitive sector, and this industry is growing rapidly and growth is expected on the international level as compared to the domestic level; classification of the hotel can be done in several aspects. If history is considered then the major acquisition of hotel and non-hotel companies were common. However, with the time trends changed, and different things started taking place, selling of ownership to international investors, product segmentation, and the addition of luxuries took place. Now hotels rather than to base on categorization, try to add segments under a single roof (The Economist, 2013). 

However, in order to take the first number in the race of competition, each hotel is adding up the features and trying to approach wider markets through which they can enhance their profitability. One effort, which has been done in this domain, is the building of conference rooms. By adding conference rooms, hotels are enhancing their competitive advantage because they just not targeting the leisure people only but business people as well. 

1.1.1. Current status of the hotel industry

Currently, by adding different segments and becoming full-range service provider hotels are making up a huge industry. In the prior arena, the industry was giving the tourist full possibility of staying at the place they do not know even. This allowed tourists to feel free to move from one to another place and having experience of home while out of the country. This increased the potential customers but with increased globalization. The industry started expanding its operations and began to introduce business facilities in order to enhance profitability. It has been expected that the global hotel industry will reach up to $480 billion in the year 2015. Industry players are responding to the increasing demand in many ways such as by expanding the operations, by adding new services and making developments at new places and in the existing properties as well.   ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
((Dissertation) Dissertation Example | Topics and Well Written Essays - 12750 words, n.d.)
(Dissertation) Dissertation Example | Topics and Well Written Essays - 12750 words. Retrieved from https://studentshare.org/marketing/2088243-dissertation
((Dissertation) Dissertation Example | Topics and Well Written Essays - 12750 Words)
(Dissertation) Dissertation Example | Topics and Well Written Essays - 12750 Words. https://studentshare.org/marketing/2088243-dissertation.
“(Dissertation) Dissertation Example | Topics and Well Written Essays - 12750 Words”. https://studentshare.org/marketing/2088243-dissertation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Conference Room in the Business Hotel: The Case of Hotel Crowne Plaza NEC Birmingham

Hotel Case Study Project

...?Hotel Case Study Overview of the Hotel Sector Identifying Key Trends, the Future for Hotels for Business Users, and Place This Analysis in the Content of the Manchester Hotel Market The hotel market in Manchester and the United Kingdom in general has realized a notable level of transactions at both single and portfolio levels since 2011. InterContinental Hotels in mainland Europe and the W Leicester Square have been sold to some notable figures implicating millions of Euros in the transaction. Operators are still willing to sign up to 20 to 25 year leases despite the ongoing shorter trends in other countries. For this reason, private and institutional investors still favor the hotel sector in the United Kingdom. The demand for housing...
3 Pages(750 words)Essay

The Hotel Business

As the discussion stresses the hotel business is one of the booming industries today. The advent of globalization has both necessitated and attracted people to travel far geographic regions either for business, studies or leisure purposes. The demand for hotels have drastically increase with this change in lifestyle. The hotel industry has then been a very profitable venture for most businessmen. Travel catalyzes the hotel industry. And since technology has increased the possibility and ease of transportation, we predict that the hotel industry will also continue to boom.
From the report it is clear that agreeing on contracts and signing becomes very fragile especially if it involves a great deal of resource and puts the integ...
12 Pages(3000 words)Assignment

Business Plan (Hotel Management)

Above all else, the need to adopt critical practices into the human resource and organizational strategy is important, as workers who are more satisfied are less likely to leave or seek employment elsewhere. They are also more likely to provide hotel guests with a more positive and satisfying
10 Pages(2500 words)Essay

The Plaza Hotel At New York City

The Plaza Hotel 7th, December The Plaza Hotel is a big, luxurious hotel located in New York. This is one of the oldest hotels in New York, as it was founded back in 1907, on the first day of October. Today, a Saudi Arabian based corporation of Elad Properties and Kingdom Holdings owns the hotel. However, the Fairmont Hotels and Resorts have been managing this hotel since 1999. The Plaza Hotel was the original project of Bernhard Beinecke, a financier, Fred Sterry, a hotelier, and Harry Black, president of the Fuller construction company. This hotel was originally constructed to serve as residence for the wealthiest class of people in New York (“The Plaza.” Web).
The original model of this hotel was changed after being renovate...
2 Pages(500 words)Research Paper

Reason of hotel price changing of Hotel du vin Birmingham

...Price Changing Reason for Hotel du Vin Birmingham Hotel du Vin Birmingham is one of the major hotels in Birmingham city. The hotel is one of the prestigious five-star hotel in the city. With a huge bed capacity of more than 1000 beds. The rooms are categorised into deluxe twin, Standard double, deluxe double and standard twin rooms. These rooms have different ratings and prices which also depends on the attached services such as breakfast and supper. In the past one month, these prices have been increasing steadily. From the beginning of October 2014, the prices have risen from an affordable £99 to the price of £169 in less than a month. The reasons behind this increase are economic and based on market analysis. First...
2 Pages(500 words)Speech or Presentation

Westward Hilton Hotel Case

Westward Hilton Hotel Case Westward Hilton Hotel Case Question One Westward Hilton has competitive advantages which ensure progress and continuity. In the market, Westward Hilton has the highest occupancy rates which guarantee huge profit. Westward Hilton grasps existing opportunities and makes more profit. The organization buys properties which are almost or already bankrupt and sell them at a profit. Bankrupt properties are sold at low prices and Westward Hilton has used this strategy to increase income. Westward Hilton has an effective communication to the customers and employees. The organization communicates with clients who are frequent travelers about their needs. Communication helps Westward Hilton to improve, because they...
2 Pages(500 words)Case Study

Work Diversity at Hotel Oliver Plaza

As the paper outlines, there are many methods of diversification such as- Concentric diversification: As per this strategy, the firm may introduce some new services into its existing portfolio. But this can be done only if the organization knows that the quality of the new service will be accepted by their existing customers and they are loyal toward the organization. Horizontal diversification: As per this strategy the organization may enter into a new business (either related or unrelated). Through this, the organization gets an opportunity to enter into the new market. Conglomerate diversification (or lateral diversification): As per this strategy, the organization starts marketing new services which have no technology simil...

11 Pages(2750 words)Case Study

Hotel Front Office Management - Room Management

The first factor is the expected profit factor, which has a close relation with costs, as hoteliers must consider the amount expected above breaking even point. Market Demand consideration enables higher pricing during high demand and low pricing during low demand of the rooms. However, more the above factors, hotel room prices are also affected by internet affiliate sites that assist in advertising and bringing in more clients into the rooms. Affiliate organizations may charge higher prices for the rooms as compared to prices negotiated directly with hoteliers themselves. The affiliates also charge a fixed fee per booking and variable fees where prices are inclusive of taxes and fees (Hayes and Miller, 2010).

The fact...
8 Pages(2000 words)Assignment

Hotel Plaza Athne in Paris

... on the aspect of industry penetration. Concerning the case of Hotel Plaza Athénée in Paris, it has been identified that the hotel is constantly involved in renovating guest rooms and is involved in purchasing buildings adjacent to it with an intention to increase its capability to meet the customer demands effectively. 7Ps Marketing Mix Product/Service Strategy According to Spring & Araujo (2009), product/service is imperative for the operations of business. Every business is required to offer certain kind of products or services to customers in order survive and operate their business at the market place (Spring & Araujo, 2009). Superior quality services are often argued to be an important constituent for attaining greater customer...
26 Pages(6500 words)Research Paper

Hilton Hotel Room Division Operation

...INTRODUCTION. Rooms division is a branch of hospitality management that is concerned with housekeeping as well as front office operations. Hospitality is the generous and affordable behaviour towards guests and visitors. Hotel industry falls under Hospitality industry which is within the wider services industry. (Rutherford 2002) Services are rendered with an aim of profit making. Any Hotel business starts with a welcoming dialogue between the guest and reception. Thus, the guest is the central figure in this case. In estimating the hotel revenue, the hotel management must picture guest availability. Guest availability depends so much on front office and housekeeping operations, which are sub branches of Room division operation. Therefore...
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic The Conference Room in the Business Hotel: The Case of Hotel Crowne Plaza NEC Birmingham for FREE!

Contact Us