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The Marketing Aspect - Essay Example

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This is "The Marketing Aspect" essay. From an idea to its execution, the path to the financial success of a business is laden with high risk…
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Download file to see previous pages It is an outstanding example of how a feasibility study should be conducted, as it takes into account the demand for the product, its competition, and how should it be most cost-effectively priced and marketed. Marketing Aspect’s Goals: The purpose of a feasibility study is to outline all the market potential and competitive threats presented to a bleach product derived from a locally grown tropical fruit called Camias.
  • Assess the demand for Camias, given the existing competition in the marketplace.
  • Determine the metric by which the price of Camias should be set.
  • To locate the target market for the product.
  • How to construct a marketing campaign to best introduce Camias to potential buyers.
  • How to convince potential clients that a naturally-derived bleach is superior to its competition.
Market Assessment Analyzing the market gives us an insight into the balance between economic opportunities existing in the market and the threat presented by other competitive products. In a vacuum, if one were to create an original commodity, the latter would not be necessary. However, in a world where everyone copies each other, a sound strategy is needed to counter the competition. Marketplace analysis is the first step in developing such a strategy. Threats and Openings Accounting for the threats that other line of products in the same niche present and that cannot be avoided. Likewise, exploring the gaps in the market left open by competitor businesses. Openings Determining the openings for Camias that are not readily available for other competitive businesses? The first among them is the abundance of the main material used in the creation of the commodity. As a signature tropical fruit of the Philippines, Camias serves as an excellent raw material that can be found and collected easily on the island. This ...Download file to see next pagesRead More
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