Dominant Partial Least Square Factors of Consumer Purchase Behavior - Case Study Example

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The paper "Dominant Partial Least Square Factors of Consumer Purchase Behavior " is a wonderful example of a Marketing Case Study. Tata Motors Limited is the largest automobile in India. It is a leader in commercial vehicles and passenger vehicles in India. The passenger vehicle market has become attractive especially with the increase of the middle class (Menon & Raj 2012)…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

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